5 Things Your Business Should Be Tracking

There are tons of valuable stories in the data about your brand. Stories that can inform you about how your brand is perceived by the public. Stories about what your potential customers really need. Stories about how your competitors connect with the marketplace.

No matter how big or how small your business is, there are data sets that you should be tracking on a regular basis. This article will highlight what your business should be tracking, and how that information can be tracked.

Brand Awareness

Brand Awareness

Brand awareness is simply an indication of how well known your business is in your industry and in the general public. Tracking this important information can be tricky and is often difficult to place a value on. Although it is important to gage how you brand is growing over time, awareness is only indicative of business potential and not a particular sales conversion in itself. For this reason, many brands don’t spend time and resources tracking what they consider to be a soft metric. But without awareness, there is no further potential for business. Brand awareness is what gets the ball rolling.

Tracking Brand Awareness

  • Growth of social following is an indication of awareness. Digging into the specifics of who is following your brand is an indication of how you rate within certain niches. Are your followers really potential customers? Are they useless bot accounts? Don’t simply count heads and call it good for brand awareness, determine who exactly is becoming aware.
  • Growth of searches for branded terms is also an indication of awareness. Keep track of how you rank for your branded terms on both desktop and mobile. Depending on you business, even though mobile visitors might not convert, mobile traffic on branded terms may indicate people in research mode. Dig deeper to understand how people get to know your brand.

Reputation (Brand Sentiment)

Reputation Management

Any brand that has had issues with maintaining a good reputation will tell you very quickly that negative brand perception will have a negative impact on your ability to do business. The flip-side of that coin is that when there’s lots of positive buzz about your brand, people actively making the effort to sing your praises for excellent service, other potential customers are drawn to your business. It is important, therefore, to regularly monitor brand mentions for both positive and negative sentiment.

Tracking Reputation

  • Keep an eye on both tagged and untagged mentions of your brand across social media. This may mean tracking channels that you aren’t active on. Remember to check common misspellings of your brand name when tracking these mentions. Tools like Buzzmetrics, Trackur, Brands Eye, and Nuvi offer a variety of options and price points to fit your needs.
  • Keep an eye on what else might show up in search for your brand. Has a seriously disgruntled former employee or customer started a website bashing your brand? What about blog articles mentioning your brand are they positive or negative? It’s not enough to simply track your page rankings for branded terms. You need to watch what the whole page of results may be communicating about your brand.

Competitive Intelligence

Competitive Intelligence

Take reputation monitoring a step further by keeping an eye on your competitors. This information will give you insight into where your competitors are successfully spreading their messages. It can also highlight where the gaps in their communications open doors of opportunity for you. Public sentiment about these brands can also guide you to more and better opportunities within your industry.

Tracking Competitors

  • While the process is much the same as tracking your own brand reputation in social with both tagged and untagged mentions of your competitors, this is STRICTLY a listening exercise. Do not use this exercise to bash other brands in your space. This information should not be used directly against a competitor in the public eye.
  • Make sure that you are tracking how your competitors are ranking in search on the keywords and terms most important to you. Regularly research what other relevant terms may be driving traffic to competitor sites rather than yours.

Community Discourse

Community Discourse

People and search engines are becoming more sophisticated about how they interpret online conversations. Those conversations beyond the direct relationship with your brand or your competitors are critical to understanding the deeper needs of customers and advocates. Social listening has evolved beyond listening to conversations about your industry to include other items of interest common to your communities.

Tracking Community

  • Time should be devoted on a regular basis to understanding new and existing followers. Sort existing followers into Twitter lists and Google+ circles so that you can get a custom feed from your community. Read and engage with those feeds. When someone new follows your brand, take a moment to add them to a feed and investigate some of the content they’ve shared in the past. Community is more than just how this group gathers around your brand.
  • Based on your wider social listening, what sets of keywords can you begin to track and optimize? What are the common terms used for voice search on a mobile device? How well does new content that includes broader community topics drive traffic? Are there co-created content opportunities surfacing in the listening process?

Influencer Authority

Influencer Authority

A critical aspect of link building is the influencers working to link to your brand. Those influencers need to truly know their stuff and demonstrate that both their social communities and the search engines recognize their relevant contribution on important topics.

Tracking Influencers

  • Keep tabs not only on the active social channels and number of followers for potential influencers, but how truly relevant those audiences are to your brand. If a potential influencer has a huge following of cat lovers due to cat memes, your accounting software isn’t going to get much traction with that community even though the influencer is an accountant. How actively does an influencer’s community share content? Do they just consume or do they share?
  • How does search-driven traffic stack up to social-driven traffic? Does a potential influencer have the search clout for the long haul or does their influence only last as long as there is social buzz?

All of these data points require tracking and reporting of search and social data. Make sure that you have the tools for the job.

Crucial Reminders For Internet Marketers Part One: SEOs

Crucial-marketers

Search engine optimization is vital to effective marketing online. So important that according to a study conducted by the National Retail Foundation, search marketing was the most effective source of obtaining new customers for 85% of retailers in 2014. That’s a huge percentage of goals achieved thanks to SEOs. In order to keep results like these high, while maintaining sanity, it’s important to remind yourself of the following.

Mobile is Life

We all knew #Mobilegeddon was coming, it was only a matter of time. Just think for a second how many times a week you pull out your cell to search for the nearest thai restaurant, and then check their reviews, and then check-in on Facebook and Foursquare, and then search for the best ice cream shop… and so on.

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Image Source: Smart Insights

Mobile is becoming a leading source for many websites, as it should, and is quickly exceeding desktop views. Last week, Google published a post stating mobile search surpassed desktop in over 10 different countries, US being one of them. With data like that it only makes sense that we stop looking back, and begin looking forward to the many opportunities mobile presents itself. Whether the next big update is #tabletgeddon or #idontknowyetgeddon, technology will continue to advance and Google will continue to enhance the search experience.

Mobile Tips:

  • Make sure every bit of your website is responsive on both mobile and tablet. Test internally on coworker’s devices, as well as check outside the office under different IP addresses making sure there aren’t any broken links or loading issues.
  • The site load speed needs to be faster than ever to keep the attention of mobile users. Mobile users are less patient than desktop users so don’t clog a site with large file sizes that take forever to load.
  • Company newsletters need to be mobile-friendly, as well.
  • Use mobile tracking for data and to test efforts.

Organic is King

Just over half of website traffic for the top industries come from organic search results. This gives hope to the diehard SEOs who have been tracking SERPS since day one and to small business owners who don’t have large Adwords budgets. Organic as a leading traffic source is what every SEO strives to achieve and as long as SEO is performed correctly, content is engaging, and checks and balances are performed, it is achievable.

Organic Tips:

  • Stop spammy the cyberworld with irrelevant requests. Instead, ceate real relationships with industry leaders and partners.
  • Optimize page titles and descriptions with the type of keywords that make users want to click.
  • Create compelling content that people actually want to share.
  • Avoid trying to trick Google and learn to just respect the internet gods.
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Image Source: Search Engine Land

What Keywords Really Mean

Keywords used to mean stuffing. Unfortunately, to some they still do. Long, LONG gone are the days of inserting keywords into as many places on one page as possible and here are the days of quality content. Although most SEOs are aware of the switch and how to properly use keywords, they’re still not working in harmony with their content team to develop SEO-friendly and engaging content.

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In a test performed by Google, synonyms affect 70 percent of user searches across the more than 100 languages. Based on that analysis, for every 50 queries only one bad synonym appeared. That means using that same set of keywords over and over again isn’t doing anything except creating an unreadable experience for the user. Google continues to use keywords to identify what your website represents and the message each page is trying to portray, but overstuffing content with a surplus of keywords will only hurt the user experience and rankings.

Thanks to the Hummingbird update, Google is smart enough to know which synonyms match a page’s message and better understand exactly what a user is looking for without needing 20 of the same keywords.

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Keyword Tips

  • Research what people are searching for using question and answer sites like Quora.
  • Add to the conversation with keywords, instead of trying to start a new conversation.
  • Use 2-3 words as keyword phrases to help decrease bidding prices and increase competitiveness.
  • Create several different keyword lists and update them frequently using keyword research data.

Things Will Keep Changing

Change can be scary, especially when your career depends on its success. As an SEO you have to adapt quickly to whatever the next algorithm change or update is. It’s essential to pay attention and follow industry blogs filled with updates before they’re released and tips for surviving the changes.

Here are a few great SEO blogs to follow:

Don’t Be Afraid to Start Over

It’s easy to get wrapped up in todos and forget about the bigger picture. Every marketer, whether an SEO or a Social Media Guru, is marketing to a specific audience with a specific goal in mind. If the current strategy you’re working on isn’t helping you achieve that goal, drop it. The idea of restrategizing your SEO plan is completely overwhelming, but not effectively improving yours or your client’s rankings and goals is even worse.

Stay Up to Date with Tools

You can never have too many tools, unless you’re a marketer. With thousands of tools available for online marketers, it can be difficult to sift through the quality versus quantity of tools you need to accomplish your SEO tasks. A company can end up spending hundreds, even thousands of dollars dissecting their perfect set of tools. Along the way they’ve not only invested marketing dollars, but several man-hours testing a program.

AuthorityLabs is one of those handy one-stop-shop tools that makes it easy to monitor what you need as an SEO.

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  • Track competitor domains side by side with your own sites to gain valuable competitive insights.
  • Daily rank checking is provided on all accounts to give you the best opportunity to react to changes in the search results.
  • Track search results at the city or postal code level for the most accurate and granular reporting available.
  • Easily add domains or pages to be tracked from any country and language offered by Google, Yahoo! and Bing.

Marketers & SEOs Are The Same Person

Ever feel like you wear a million hats to work? That’s because you do. Online marketers are required to have knowledge in multiple realms of marketing, from basic SEO to posting on Facebook. We all have specialties that we perform best in, but usually end up overlapping with content, social, and SEO.

As stressful as this is, it’s a positive thing that benefits our companies and clients when we combine multiple skills. An SEO is not just a data driven nerd behind a computer (don’t hate me SEOs), but a quality marketer with the same business goals as you in mind.

Facebook Releases Instant Articles For Publishers and A Can of Worms For Marketers

Woah, Facebook has another update! Brace yourself marketers, because this update is another big one.

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Image Source: HBO

Facebook has taken it into their own hands to solve the issue of loading time for articles on mobile. Chief Product Officer of Facebook, Chris Cox, explained in their promotional video how important load time for news and articles is on mobile. Following Chris, a photographer for National Geographic, summed up the issue with a sobering statement:

“If you’re trying to convince someone that bees are worth their time
you don’t want a loading bar to get in their way.”
– Anand Varma

With #mobilegeddon in full swing, this Facebook update couldn’t have come at a better time (or maybe just timed perfectly). You no longer have to wait excessively for articles to load from Facebook, pleasing the many who use Facebook as a newsource. Instant articles allow posts shared on Newsfeeds to load as much as 10 times fast than the standard mobile web. Talk about setting industry standards!

This is a huge game changer for publishers and opens up many doors, both good and bad. As Shezad Morani, Creative Director for NBCNews.com, described Instant Articles as living, breathing articles beyond just words. How so?

3046246-slide-s-1-facebook-sucks-in-publishers-with-instant-articlesImage Source: Fast Code Design

Visually Appealing

Instant Articles are filled with impressive features us marketers are still drooling over. Facebook has changed the reading experience on mobile completely with the amount of user-friendly features Instant Articles have. Videos autoplay seamlessly as you scroll through an article, making the user feel apart of the piece. Authors can also include embedded audio captions to help clarify and point out certain aspects of an article.

On top of the interactive video feature, Instant Articles allow a user to zoom into high-resolution photos, scroll left or right and up and down to get a completely different feel for images. Publishers who felt limited by poor image quality on mobile no longer have to fear limitations. Photographer’s high-resolution images can now come to life with content on mobile.

Brands

Facebook designed Instant articles to demonstrate exactly what a brand wants to portray. Companies can customize typeface and colors to match that of their existing website and branding. If you have a specific font type that your customers know and trust you by you can carry that branding into your article. Instant Articles are available for any type of article, whether it by the latest news coverage or Mom’s apple pie recipe, companies and brands can feature better quality articles in the palms of their hands.

As with any new update or release on the internet, it’s currently only available to a select few. The Instant Articles partners as of now are limited to just the big boys: The New York Times, BuzzFeed, NBC News, National Geographic, BBC News, Bild, Spiegel Online, and The Guardian. Since Instant Articles have not been rolled out to every brand yet, you have to contact Facebook directly for more information and to be added to their publisher request list. They’ll be releasing new publishers throughout the year.

Advertising

If you are already running advertisements with Facebook, which you should be, you can carry over your ads from Newsfeed to an Instant Article. Instead of being disrupted by an irrelevant advertisement as a user is reading through your Instant Article, you can place an existing Facebook ad inside the Article. This helps keep consistency between branding, content, and advertising.

Good vs. Bad

The debate between whether this update is good or bad for marketers has caused a mass production of blog posts published since Tuesday. As someone who specializes and has a strong passion for social media and writing, this update excites me and gets my typing hands ready to one day be an Instant Article publisher. The SEOer, and rest of marketer, in me is hesitant to be too excited.

Industry leaders like Marketing Land bring up the valid point of Google replicating this with search results and what that could potentially do to our web, having such big players taking over the majority. Even more brands are arguing that this is just a ploy for Facebook to fully take over the internet. Silicon Angle makes the valid point that Facebook is becoming a one stop shop for all things, at least on mobile.

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Image Source: Silicon Angle

The George Orwell feel of Facebook already taking over our social lives, and now attempting to take over our news source, is an intimidating thought. Facebook has mobile, is about to attempt to take over news, and is a leader in advertising and marketing. When a company gets that big, and is represented in so many different areas of our lives, when does it stop? More importantly, does it ever stop?

What do you think about this update? Are you geeking out about this new user experience or freaking out like the rest of the marketers? Comment below with your thoughts on Instant Articles.

Winning at Pinterest: 9 Ways to Increase Traffic Using Pinterest

If 69% of online consumers are going to Pinterest with intent to purchase items, why not take advantage, and help improve your sales and web traffic with Pinterest? Speaking of visitors, most Pinners, 80% of Pinners, are accessing Pinterest on their phone, which means they’re then being directed to your website mobily (cough *mobilegeddon* cough).

With so many ways to improve traffic and rankings, and now mobile rankings, Pinterest presents a unique opportunity to achieve these goals and become one of the largest traffic drivers in the social realm. Follow these tips to help improve your company Pinterest page, presence, and website traffic.

1. Start With The Basics – Optimizing Your Pinterest Profile

A company Pinterest profile should define who the company is: their goals, passions, and interests. This makes Pinterest one of the best social networks to define a brand, offering consumers an inside look using brand boards and unique pins.

Each board can represent a different service offered, as well as interests the company shares. For example, does your team make a daily trip to the coffeeshop around the corner? Then add a coffee board to row 3 or 4 of your Pinterest profile with snapshots of the crew, as well as popular coffee pins. Anywhere from 12-20 boards are appropriate for a company Pinterest profile. Develop catchy titles, with keywords, for each board and properly source each pin with a connecting URL to the website or blog.

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The Pinterest profile description at the top needs to include exactly what a company does, with few keywords. I tend to use the same biography in all of my social profiles to keep consistency and branding throughout. Pinterest is no different. If you’re including brand keywords in the Twitter description, share the same description on Pinterest. Just because you have extra characters, doesn’t mean you have to fill them with keyword stuffing. Make the description natural, yet attractive, giving Pinners a real reason to follow.

2. Verify Your Website, Verify Your Credibility

Pinterest is getting better and better in preventing spammy Pinners from reaching users. One of their methods to the spam-stopping-madness is by offering a “verify your website” button. If you know how to navigate your website’s backend, verifying your website is a synch. Pinterest offers an easy to follow instruction guide for installing a meta tag or uploading an HTML Pinterest file to verify. If a Pinterest profile is verified, it’s more likely to be showed to more Pinners, helping to increase page popularity and click-through.

3. Rich Pins Can Make You Rich

Rich Pins are designed to make the pinning experience more enjoyable for consumers, and more efficient for companies. Instead of trying to stuff every detail about a product in the description, Rich Pins allow proper separation of product detail from a fun, catchy description. It’s a balance between the headline and body text for Pins.

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Image Source: Whiteglovesocialmedia.com 

In a study by Shopify, adding prices to pins averaged 1.5 likes, against pins that didn’t have a price at 1.1 likes. Appreciate that 0.4 difference, because as Pinterest pointed out last holiday season, over two million people add a Product Pin to their boards daily. That’s a lot of opportunity, and potential for increasing traffic from a Rich Pin to it’s product page.

Don’t have products to sell? Don’t worry! Pinterest has multiple Rich Pin offers:

4. Backlink Your Pins For Increased Traffic

This is a big one, and quite possibly the best way to increase traffic from Pinterest. Keep in mind, there’s a right way to do this and a very wrong Spammy Mc. Spammer type of way to backlink your pins.

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On your own pins, not pins off of the popular page, add a relevant url from your website or blog as the pin’s “source”. Include that image on the actual page or have a relevant image that relates to the pin’s description. If you tell me I can learn how to knit in 5 simple steps, don’t send me to a construction company in New York. I’m a San Diegan, we’re very different.

5. Did Someone Say Link Building?

Bloggers and Pinners are bestfriends. Together, they shape cuticles, casseroles, and take cute cat photos. Thousands of bloggers have caught on to the many opportunities Pinterest offers as a traffic source and creates pin-worthy images to attach to posts. With that many bloggers regularly using Pinterest and having Pin It buttons on their website, it’s easy to find different guest posting opportunities through Pinterest’s Guided Search.

In the search bar at the top of Pinterest, type in a relevant topic to your industry (ie: social media). Add a couple of keywords provided by the Guided Search option and let the hundreds of relevant pins and Pinners appear before your eyes. Pins with caption overlays, like descriptions offering, “5 steps to anything”, are most likely going to be bloggers. Click through the pins and follow Pinners to start exploring the many bloggers behind Pinterest, just waiting for your un-automated guest post email. Despite the argued debate, the guest posts and relationships with relevant bloggers can help improve your overall rankings and “site juice”. Just don’t be a Spammy Mc. Spammer!

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6. Make Life Easy for Pinners – Install a Pin it Button on Your Website

Make it easy for users to share content directly from your website and add it to their favorite boards with Pin It buttons. The Pin It button can help get more referral traffic to a site when people click on Pins. People save images from a website to Pinterest, allowing more people to discover and repin them. In fact, the average Pin gets 11 repins.

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Each Pinable image on a website needs to have an optimized description and title to further help with rankings. Pinterest will grab the image description and attach it to the pin automatically when a user pins it from a site. Increase ranking chances by providing a keyword-rich description a user is attracted to. You don’t want the Pinner changing your perfectly optimized description to, “I love it!” As much as we love it too, that kind of caption doesn’t do anything for rankings. Provide the Pinner with a relatable caption they’ll want to keep, referencing the company and proper keywords.

7. Attract Who You’re Attracted To

Wedding dress designers could care less about a construction company’s Pinterest page, and even less to join a “Construction Hats” board. Relevancy, as with anything online, is vital to growing engagement and traffic. Search for Pinners that are in your industry, as well as related industries to follow. Take it a step further and interact with the demographic by commenting on their new pins, asking to be a part of their group boards, and hearting your favorite pins they’ve shared. New Pinners will be more likely to visit your company profile, and eventually your website, if they can relate to the business in some way.

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8. Pin Blog Images

Blog images make great pins and repins to help increase traffic with. Using photo editing tools, like Picmonkey or Canva, create different collages, add text overlays, increase the image contrast and quality so it’s unique for Pinterest. Get creative with your Pinterest pins and follow image trends on the popular page to see what’s getting repinned the most. Unsure of what works best on Pinterest? Curalate conducted a Pinterest image study and found the following information about pins on Pinterest:

  • “Images that contain less than 30 percent background (e.g. whitespace) are repinned the most.”
  • “The most repinned images have multiple colors: Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.”
  • “Very light and very dark images are not repinned as often. In fact, the repinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.”
  • “Brand images without faces receive 23 percent more repins. Less than 1/5 of images on Pinterest today have the presence of faces.”

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Image Source: Curalate

9. Promote a Contest With Pins

Pinning images with contest details on Pinterest, while hosting the contest on your website, can help increase traffic from Pinterest to a site. For the “source” of each pin, include the contest page URL so Pinners are redirected to the correct page and are more likely to enter and repin. Uploading pins or pinning directly from a contest page will also encourage traffic from users who normally wouldn’t have visited the page in the first place, especially if repinning is an extra entry into the contest.

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Have you noticed a lot of your traffic coming from Pinterest? Share your tips in the comments below!

LinkedIn Secrets by Marty Weintraub

being-seen-linkedinWhile in Duluth, MN at the 2015 Zenith Social Media Conference, I sat in a session entitled, LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a Day. Here are the take-aways that you can implement right away:

Via Marty Weintraub Founder, aimClear Marty-Weintraub-aimClear

  • There’s nothing typical about what Marty Weintraub has to share.
  • This is not about how to engage or optimize your profile.
  • This is about building an powerful distribution network where thousands of focused LinkedIn users friend you.

While the process Marty outlined is not complicated or difficult to do, it IS time consuming and at times a bit mind-numbing. So, why do this? The huge benefit of free distribution of social content is overwhelmingly worth the investment of time.

All you are after is getting people to look at your profile, but the process will enable you to identify lots of people focused in your vertical space.

The #1 thing you can do to get LinkedIn to value you is to get people to look at your profile.

If you don’t get into the elevator, then there is no pitch.

LinkedIn is well worth your energy. LinkedIn is a social business network marketing monster. Every Fortune 500 company is on LinkedIn. 92% of Fortune 100 companies buy recruiting products. The fasting growing segment in LinkedIn are students.

“If I didn’t have help to do this, I would break my fingers to do it.”

How to move yourself to a Top 1% Profile

It’s human nature – you check me out; I check you out. This is the human reality that can be leveraged to massive effect in LinkedIn.

  1. Identify highly targeted users using LinkedIn advanced search
  2. Visit those users profiles while logged into LinkedIn
  3. Don’t hide, you want people to know you took a look at their profile
  4. Keep an eye on what percentage of the people you look at view you back (viewback percentage)
  5. Of the group that takes a look at you, watch how many request connection with you (followback percentage)

After several months of testing, Marty’s team found that 20% of the people you view will check out your profile in return and 2% will request a connection when they visit.

LinkedIn does not hide the algorithmic proclivity to judge accounts based on views.

Time For a Little Demonstration

First, get your LinkedIn profile back up to date, if you haven’t touched it in a while. And upgrade to a premium account. The search features we are going to show you are not available to a free account.

LinkedIn Profile

Take the time to add a cover image. Most people won’t scroll through your full profile. Make what appears “above the fold” count. In particular, treat the combination of cover and general information as a banner ad for yourself and your brand. While dusting up your profile, take a moment to visit your account settings.

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Make sure that the people you visit can see who has checked them out. No hiding here folks! The whole idea is that you’ve shown interest and you want them to show interest back.

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While you’re still in this settings menu, also make sure that what you share in LinkedIn can be seen. The whole idea is that you WANT LinkedIn to help you distribute your content, it can’t do that if you don’t have things set to friendly sharing mode.

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Now the real fun begins

Choosing who to view here in LinkedIn is like cultivating audiences in any other social network. You picked people on Twitter and Google+ based on their shared interests. This is no different. If you want to rise to the top 1% of LinkedIn profiles in your industry, you need to visit other people in your industry. But don’t stop there. The end game is to get your content in front of the right people. Limit who you view to the most relevant to not just your industry but to your business.

So let’s look at a quick example that I would use.

One of my working goals is to reach out to SEOs that have the decision power to implement use of AuthorityLabs tools. So, I want to limit my search to people at companies large enough and in a decision-making position.

And here is why you need a premium account, these advanced search parameters aren’t available to free users, but are critical to the success of this tactic.

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Choosing to limit your search to 2nd degree connections is like having a friend point someone out to you. When the person you visit see that you have trusted connections in common, they are more likely to go take a look at you. The rest of the choices are based on who you need to reach.

  • Be sure to SAVE that search so that you can get alerts from LinkedIn about new people that fit your criteria.
  • The rest is all about taking the time to go look at everyone in that search list. This is where it gets time consuming and why you need to save the search.
  • Power Differential, the psychological driver’s seat.

Treat this like you did relationships in middle school. Flirt but don’t friend 😉 You pique the curiosity of others by checking them out. Remember when your school chums would let you know that that cute red headed girl liked you? What did you do? You started paying attention to her, checking to see if you might like her too. Then she notices that you’re paying attention. This behavior is what opened the doors to that first conversation and the chance to get to know her. This tactic is like that, but on a much bigger scale.

Permanent free distribution to connections and 2nd degree = why this is important.

Some things to think about when defining your searches.

  • Influencer Distribution – media, rebroadcasters, bloggers
  • Lead Generation
  • Recruitment
  • Thought Leadership Branding
  • PR