by Chase Granberry on November 12, 2008
Today Google posted a PDF that runs through the basics of SEO called the Search Engine Optimization Starter Guide. The article covers the title tag, description tag, url structure, navigation, content, anchor text, heading tags, alt tags, robot.txt files, nofollow links and proper website promotion techniques. This is a great guide for people just getting started or for web developers who want to get a general idea of what to do, and what not to do when it comes to on-page site structure. I’m still shocked at how many developers don’t bother to even get the basics right. This really is knowlege every business owner should have today, if it’s simply to protect themselves against fraud.
by Chase Granberry on November 7, 2008
If you’re ever looking for a good way to keep up with what’s going on at Gangplank they’ve got a few ways to do that …
We recorded a product update a little over a week ago, so go check it out and you can hear what we’re up to.
by Chase Granberry on November 6, 2008
Most of the internet marketing tools out there were created by SEOs because they had a need themselves. They made these tools public to generate a little attention and potentially some business.
I’ve dabbled in SEO, used some tools out there and done a ton of research on the subject. I know enough to know that I don’t want to do it. But when I was thinking about going full boar into SEO I realized there was something missing. Desktop tools have pretty much dominated a web-based industry; that’s just wrong. I’ve always wanted to build a product and this seemed like a great start.
We wanted to make something that everyone could use, from the small business to the enterprise SEO. Anyone that has a website should know where they’re ranking. AuthorityLabs wants to be the source for ranking in this industry. We want to be the end-all for who’s ranking where and how. We want to the THE tool everyone uses because it’s the “authority” in the space. If this is a little revealing, so be it.
Too many people try to be too many things these days. We just want to do one thing really, really, really well … monitor rankings.
by Chase Granberry on November 5, 2008
For years search has been the focal point of online marketing. People have developed software that helps professionals optimize for search. One of the features of this software is SERP monitoring. Most software packages you have to download onto a PC, and run. This eats up CPU time and usually an entire computer because if you don’t have your rank checker running everyday you won’t have the data clients and bosses demand.
Over time software like IBP and WebPosition have become bloated, borderline unusable products for what mostly amounts to search monitoring. The technical difficulties behind a web-based SERP monitoring tool have been great enough to keep people from building a decent solution. We’ve decided to face those challenges head-on and build something that’s simple, useful and scalable.
