The AdWords API team has been making serious improvements on their API. We had been using the old version of their API, because that was the only thing available, but we’re now upgraded to the latest version.
We used to not be able to get search volume numbers as you would see them when set to ‘Exact Match’ over on the AdWords External Keyword Tool. With the new AdWords API, we’re now bringing in Exact Match numbers. What’s the difference between ‘Exact Match’ and ‘Broad Match’? Basically, ‘Broad Match’ gives you search volume numbers on that term, and closely associated terms to that one. ‘Exact Match’ supposedly tells us how many people searched for that term exactly on average in a given month.
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