by Chase Granberry on September 30, 2010
We’ve updated the way we show global and local search volume figures we get via the AdWords API. We’ve decided to calculate traffic data we get from AdWords and give each number a relative value compared to the keywords tracking within a domain or page. There are a couple reasons for this …
- We consistently have issues with the AdWords API not returning data, or not matching what people see in the Google Keyword Tool.
- Any sort of search volume metric should be thought about relative to the other terms being researched.
I think the way we’ve decided to do this, is a better solution than just showing the Global or Local search volume figures. Read more >>
by Brian LaFrance on September 28, 2010
by Melissa Hincha-Ownby on September 23, 2010
You’re a busy webmaster and filled with ideas so you’ve decided to hire a copywriter to produce your site’s content. This frees you up to focus on site development, marketing, and other tasks while leaving the writing side of things to the expert. However, you want to make sure that you and the copywriter that you’ve hired are both on the same page. Here are a few tips for getting the most out of a copywriter.
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by Chase Granberry on September 20, 2010
Update: Bing & Yahoo! data are back!
There’s an issue with the Bing API currently, it’s looking like. Bing now powers Yahoo US and Canada, so you’ll see issues with Yahoo results as well. We’re working on a solution and will keep you all updated.
by Melissa Hincha-Ownby on September 17, 2010
Do you know your search engine visibility? Most webmasters should have a general idea of how many of their domain’s pages are indexed in a search engine. While the number in your head may not be exact, you should know whether you have 500 pages indexed or 5,000 pages indexed. What if you only have 500 pages indexed but you know your site has in excess of 5,000 pages? Something is obviously wrong and this is where our new indexed page feature comes in handy.
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by Melissa Hincha-Ownby on September 14, 2010
Conference season is upon us. Convention halls from Las Vegas to Tampa and Phoenix to Chicago are booked for conferences on every conceivable topic. Attending a conference is a great way to network and build your business but it can also be overwhelming and so a little preparation is necessary. Here are a few tips for getting the most out of conferences.
Pre-conference preparation
The first step to getting the most out of your conference experience is advanced preparation. There are a few things that you can do prior to getting on the plane that will ensure you get the most out of your upcoming conference.
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by Brian LaFrance on September 8, 2010
One of the most important parts of a successful website is how that site responds to requests. Everything may look good in your browser, but unless you know what response code those pages are sending back, it may not matter how good it looks. I have seen sites that show pages that look right on the surface but somehow the CMS they are using is responding with a 404, which is telling the visitor that the document wasn’t found. That’s a bad idea and a good way to lose all of your search traffic. I always check the status codes for a site I’m working on to make sure there aren’t unseen issues. One great tool for checking the response is URI Valet.
We have compiled a list of response codes that you should probably at least have a brief understanding of.
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