Posts By: Adrienne Erin

The MyBlogGuest Penalty: What It Means for You

Matt Cutts, the head of the Webspam Team at Google, has spent a lot of time the past couple years gunning for link networks, sites that exist solely to manipulate search engine rankings. But Cutts’ crusade isn’t stopping with penalizing the link networks, which are considered a seedy practice by most search engine optimization companies…. Read more »

7 Reasons It Kills to Have Awesome Content

In the music world, a one-hit wonder is a group that hits it big with one song that rises quickly in the Top 40, but then that group is never heard from again. Think Pseudo Echo’s “Funkytown,” Calloway’s “I Want to Be Rich” or Billie Meyers’ “Kiss the Rain.” Being a one-hit wonder is great… Read more »

How to Create Awesome Linkbait

Content marketing is a bit of a blunt instrument. It’s a number’s game, after all, designed to boost metrics like site visits, conversion rates and Shares, Likes, Tweets and Pins. You might not always feel like there’s a lot of subtlety at your disposal when you create marketing content, but the truth is a little… Read more »