Posts By: Dawn Smith

Can Bad SEO Hurt Your Brand?

Angry bride

A friend of mine is engaged, and I am to be one of her bridesmaids. As a four-time bridesmaid, I’ve unfortunately been to more wedding blogs and bridal shop websites than a sane human should. Some are fantastic, doing everything SEOs recommend: engaging and well-written content, a solid back link profile, good information architecture, attractive… Read more »

Alternatives to rel="canonical"

Don't use rel="canonical" as a bandaid solution

There has been some recent discussion in the SEO community about whether Google and Bing have different rules for the use of the rel=”canonical” tag. Google has said it is fine to have self-referential canonical tags (ie. the rel=”canonical” tag specifies the same URL as the page you are on), whereas Bing indicates they’d prefer… Read more »

Solving Canonical Problems with WWW

Directions

One of the most common problems I see in websites is the same content being available at both the WWW and non-WWW versions of a domain. I’ve encountered this in nearly every website I’ve done an SEO audit for, and I see it every day when browsing the web. Despite it being so prevalent, it… Read more »

Citation Labs Tools Make Link Prospecting Fun

Citation Labs logo

Let’s be honest: there is a lot in the day-to-day job of an internet marketer that is downright tedious. But every once in a while you come across a tool that helps make those tiresome tasks enjoyable. Citation Labs new Outbound Link Scraper and Contact Finder are two such tools, that make the task of… Read more »

Using QR Codes? You’re Probably Doing It Wrong

QR code cupcake

You’re likely seeing a dramatic increase in the use of QR codes in marketing materials lately. Despite being around for quite some time, they’re really beginning to be recognized by marketers as a great way to integrate online and offline marketing efforts. And it makes sense; smartphone use continues to rise – Comscore reports that… Read more »

Web Fonts: The Future is Finally Here

Typography on the web

A few weeks ago I saw someone in my Twitter stream retweet an article about using image replacement techniques. My first thought was, “wait, are we in 2007 and someone forgot to tell me?” Sadly, no. It’s 2011, and people are still recommending the use of image replacement. Please stop! There’s a better way! A… Read more »