Posts By: Michelle Lowery

Writing for Your Audience Means Including Search Engines

I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write for your audience, not search engines.” In fact, I’m not the only one saying that. That statement is only half right. The fact is, you should be writing for your… Read more »

Quality Over Clickbait: Standing Out on the Web

I’m not usually a big fan of The Onion, but this headline got me: Study: Online Content Creators Outnumber Consumers 2,000 To 1 All satire is rooted in at least a little truth, and with every passing year, the more people who get into the content game, the more crowded the field is starting to… Read more »

Should Marketers Learn to Code in 2014?

When Google ran its Grace Hopper doodle in early December, it got me thinking about an idea I’ve been kicking around for a few years now: Should I learn to code? If you’re like me—a digital marketer and/or an entrepreneur—you may have asked yourself that same question. It seems learning to code is easier than… Read more »

Industry Disruption and the Productive Malcontent

About thirteen years ago, I took a job editing medical journals for a small company in San Antonio, Texas. The woman who was tasked with training me sat me down on my first day to show me how she tracked article submissions and approvals. She pulled out a stenographer’s pad, a ruler, and a pencil,… Read more »