Posts By: Rebecca Kelley

Groupon CEO’s Farewell Memo: Touching Transparency or Too Little, Too Late?

critical-tweet

Groupon’s making some executive-level changes in their company structure, the biggest one being the ousting of creator and CEO Andrew Mason. The daily deal site’s popularity skyrocketed and quickly became a startup darling, leading to a ridiculous valuation of $1.35 billion in April 2010. However, critics panned the site’s problematic business model, calling it a… Read more »

Is Your Brand Equipped to ‘Culture-Jack’?

I see what you did there.

During the Super Bowl, Oreo was praised for being quick on the draw to produce and tweet a picture referencing the 3rd quarter power outage: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 The tweet received widespread praise and universal kudos, not for being particularly clever or witty, but moreso because… Read more »

Why Your Website Might Need an ‘Idiot Disclaimer’

You may have heard about the woman who’s suing Match.com for $10 million after she was attacked by a man with whom the site matched her. If you aren’t familiar with the story, well, there’s a woman who’s suing Match.com for $10 million after she was attacked by a man whom she met through the… Read more »