Posts By: Ronell Smith

Freaky Friday Halloween Must-Reads

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We know it’s Halloween, and soon your blood sugar will be through the roof, from all the candy you’ve eaten, and your neighborhoods will be swarming with Frozen and Maleficent characters, in addition to Mutant Ninja Turtles, vampires and clowns. But, before the excitement begins, we figured we could fill your head with a little knowledge,… Read more »

Ways To Make Web Content More Rewarding And Less Daunting

The online marketing world is aflutter over content. Content writers. Content for websites. Content for blogs. Content strategy. Content marketing. Content amplification. Content curation. At times it appears as though you could put content in front on any word and have it make sense, given it’s popularity (Content Frappuccino, anyone?) But while it’s clear content… Read more »

We Are Making Online Marketing More Difficult Than It Has To Be

One of the quotes I fell in love with in college is attributed to Albert Einstein: “Make everything as simple as possible, but not simpler.” To my ears, the sentence called on everyone, from scientist to laborers, to express their ideas and thoughts as simply as possible, which serves to aid the examination and application… Read more »

3 Tips For Putting Worries About Google Penguin Behind You

I spent most of the weekend thinking about and laughing at penguins, after seeing a promo for Dreamworks Animations’ Penguins of Madagascar (shown above), a hilarious animated comedy set to debut in November. However, on Sunday, when I saw it was confirmed that Google had launched the long-anticipated Penguin 3.0 Update, there wasn’t much laughing… Read more »

How To Build Relationships And Links For Your Business

Link building is one of the most talked about but most poorly understood areas of online marketing and SEO. Everyone recognizes the value assigned to links; not enough people understand the best means of acquiring links or the role links play in making their business stick out from the crowd. However, for Julie Joyce, links… Read more »

Measuring, Managing and Marketing What Matters Most: Part 1

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Recently, I was digging around the web for stats related to online marketing, when it hit me: We’re all awash in a sea of information. There’s data on top of data on top of data associated with anything and everything, from social media to content amplification, web design and branding. What marketers need is answers,… Read more »