Posts By: Ronell Smith

Ditch The To-Do List and Instantly Get More Done

You’ve read about the Pomodoro Technique, the Marinara Technique, the Burrito Principle, the Not to-Do List, and every other system designed for streamlining your day. Still, you resort to the tried-and-true Sticky Notes for organizing your to-dos, and that, too, is a frustrating affair. They either get lost, get smudged or, worse yet,  get ignored… Read more »

7 Harsh Truths That Should Guide Your Content Marketing Journey

When you first heard that content marketing was the surest avenue to bring your business the customers you desire, you were skeptical, but you committed to it. You hired two copywriters, an SEO and a part-time social media manager, dove fervently into Google Analytics, contracted with a conversion-rate-optimization firm, brought on two additional salespeople, redesigned… Read more »

How To Smartly Localize The Ice Bucket Challenge

When you first heard about the ice bucket challenge, you secretly wondered “How can I newsjack this story for my business?” didn’t you? You can be honest. It wasn’t until the PR person you enlisted for help informed you that trying to benefit from such a sincere story was “kind of a jerk thing to… Read more »

3 Ideas Your Business Should Steal From Effective Remote Teams

Remote-worker

Remote teams are the way of the future, with more and more companies going this route to ensure they can retain the best talent and become more operationally efficient. It also doesn’t hurt that companies are making this move at a time when traffic worsens in most metropolitan areas and office space, particularly on the… Read more »

How To Use Google Plus Like A Marketing Pro

Google Plus. The very name evokes comments about “Google’s failed attempt at social media,” how the platform is “barren as the Sahara desert” and jokes, including “Only Google employees are using it.” Don’t fall for any of these ruses. Though Google Plus might not ring out as the social media platform of choice for the… Read more »