Posts By: Tori Cushing

How to Format Your ‘Now Provided’ Report – Part 2

How to Format Your ‘Now Provided’ Report – Part 2

AuthorityLab’s Now Provided report is a particularly engaging report that looks at your keyword performance on specific landing pages. I know, sups cool. In Formatting Your Now Provided – Part 1, I went over Keyword, Position, Search Vol, CPC, Competition, Opportunity, Traffic (%), Traffic Cost (%), Num of Results. Formatting these metrics with conditional formatting created a… Read more »

Learn Excel with These Top 4 Resources

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Learning Excel can be an intimidating and overwhelming process for marketers. I started learning Excel at the age of 15 in my Mom’s office and didn’t think it was very exciting at the time. Now Excel and I are entangled in a complicated love/hate relationship that would challenge the 50 Shades of Grey plot line. On second… Read more »

How to Format Your ‘Now Provided’ Report – Part 1 [VIDEO]

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Many of you have tried out of new Now Provided report. If you haven’t the Now Provided report pulls together AuthorityLabs ranking data, Google Analytics data, and a few other data points to show you how many pages are receiving organic traffic and a list of the keywords that those pages rank for. Now the million… Read more »

Site Audit: Indexing Tips & Tricks with Screaming Frog [VIDEO]

Site Audit: Indexing Tips & Tricks with Screaming Frog [VIDEO]

Knowing how to do a site audit is an extremely useful tool for any marketer. But if you’re like me, intimidation can creep in big time while starting these audits. I’m here to help with that! I pulled several key points from Annielytics’ Site Audit Checklist and from Jeremy Rivera’s Simple DIY Site Audit post. Thank you for the inspiration,… Read more »

Analyzing Page Titles with Screaming Frog [VIDEO]

Analyzing Page Titles with Screaming Frog [VIDEO]

I’m sure many of you have read Brian LaFrance’s latest post on how Google looks at your page titles. If you haven’t checked it out yet. Do ett! In this tutorial, I will show you how to take your page titles and give them a make over! Screaming Frog is an incredible tool to do… Read more »

Google Analytics & Screaming Frog – How to Series – Part 2

Google Analytics & Screaming Frog – How to Series – Part 2

At the end of this tuTORIal you will know how to export Screaming Frog data, Google Analytics data, and then bring them together based on whichever value you choose. I will be covering: VLOOKUPs Basic Formatting Conditional Formatting Find and Replace tool Navigating in Google Analytics Navigating in Screaming Frog Check out part 1 of… Read more »