Rand Fishkin, CEO of SEOmoz, discusses some of the issues agencies and consultants deal with in regards to SEO metrics that some businesses are fixated on. Some businesses are only focused on links, rankings, PR etc., but are not look at things from a goal-oriented perspective. Rand discusses some ways to help clients see things from a different perspective, specifically business KPIs.
Can the Broken Culture of SEO Metrics be Fixed? [Video]
By April 29, 2013on