Can the Broken Culture of SEO Metrics be Fixed? [Video]

Rand Fishkin, CEO of SEOmoz, discusses some of the issues agencies and consultants deal with in regards to SEO metrics that some businesses are fixated on. Some businesses are only focused on links, rankings, PR etc., but are not look at things from a goal-oriented perspective. Rand discusses some ways to help clients see things from a different perspective, specifically business KPIs.

About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.