Posts Categorized: Featured

Everything You Need to Know: Surviving @Pubcon

Pubcon-Vegas

Pubcon Vegas 2014 is about 3 weeks away! We have found that when going to Pubcon you need to plan ahead of time to make the experience more enjoyable. So, Brian LaFrance and I, Melissa Fach, got together and figured out what tips we would give to Pubcon attendees. This was a complete collaborative effort,… Read more »

Press Releases Still an SEO Strategy? The Experts Speak

Lately I have been surprised at how many times I have seen people/companies with “Press Releases” listed as one of their main SEO strategies. I thought this was an older strategy that was no longer used for “SEO purposes”, but I don’t know everything. So, I thought I would reach out to some of the best of… Read more »

How To Smartly Localize The Ice Bucket Challenge

When you first heard about the ice bucket challenge, you secretly wondered “How can I newsjack this story for my business?” didn’t you? You can be honest. It wasn’t until the PR person you enlisted for help informed you that trying to benefit from such a sincere story was “kind of a jerk thing to… Read more »