AuthorityLabs Will Be at Interactivity Digital #ID2013, South Beach May 15-16

Brian LaFrance and Chase Granberry will be at the Interactivity Digital Conference in South Beach on May 15th and 16th.InteractivityDigital

If you are attending please feel free to come say hello. Both Brian and Chase can answer questions about the AuthorityLabs tools and the new tracking by city and zip code.

AuthorityLabs is Sponsoring the Rooftop Terrace Party at The Clevelander, May 15th

This party will feature a dinner and an open bar stocked with super premium liquor, beer and wine. This event will C-level-85start at 7 p.m. on Wednesday, May 15. Guests can enjoy appetizers from 7-8 p.m. and a delectable dinner buffet including flank steak and roasted chicken will be served at 8-9:30 p.m. The party wraps around 11 p.m.

Don’t Be Shy!

We are looking forward to meeting you and hanging out in South Beach.

What are the top 3-5 SEO areas where webmasters make the most mistakes?

Google’s Matt Cutts answers a question about the top 3-5 SEO areas where webmasters make the most mistakes. What is great about this video is Matt discussed some really basic, yet crucial mistakes that most business owners are not aware of. This is a short, but very informative video for business owners. I have also included a 2nd related video below.



In this video Matt Cutts gives some advice on ways to add content in a creative way for those with a lot of images on their website. .

Some Humor For You: A Song About Stock Photography

This is the The Clichéd Stock Photo Song – it is amazing, so true and we hope you enjoy it! Thanks to Keri Morgret for pointing it out to us.

2013 Digital Marketing Trends: Data You Need to Know

This infographic, by Adobe and Econsultancy, breaks down some of the key digital trends  for 2013. It states that 2013 is “The Year of Content” and then shows you the top priorities for marketers  in companies and in agencies. This data came from the Digital Intelligence Briefing, which is available for download.

The main takeaway from this infrographic is that great content marketing is not easy, but it is a “must” for all businesses.  I think all businesses need to start understanding the importance of content marketing strategies and how critical it can be for branding, target marketing and conversion. However, to meet your goals with content marketing it is critical that businesses find the right agency or consultant to help them create strategies that will work.  We have some links to some great guides on how to get started with content marketing.

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Can the Broken Culture of SEO Metrics be Fixed? [Video]

Rand Fishkin, CEO of SEOmoz, discusses some of the issues agencies and consultants deal with in regards to SEO metrics that some businesses are fixated on. Some businesses are only focused on links, rankings, PR etc., but are not look at things from a goal-oriented perspective. Rand discusses some ways to help clients see things from a different perspective, specifically business KPIs.

NFL Draft – Predictions Based on Social Media

The NFL Draft is almost here and everyone is guessing which players will go to which teams. iProspect has put together their predictions based on public opinions in Social Media, which they did in 2012 and their predictions were pretty accurate. Take a peak and let us know what you think. Do you agree?

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