Posts Categorized: Featured

Why Social Media Isn’t Working For Your Business, And How To Fix It

smart-strategy

Recently, I had an interesting conversation with a new client who seemed convinced social media, specifically Facebook, was on the upswing as an effective channel for businesses to attract, market to and convert prospects. We agreed to disagree. “If you look at how social media is currently being used, even by marketers, I don’t think… Read more »

5 Hard Times Every Business Will Face on Social: What to Do

tough-times

I have been managing social accounts for various businesses for about 5 years. I do really love social and it can be very rewarding, but there are times when things can get very difficult. I think any business that wants to have a strong social presence should have plans and strategies in place for dealing… Read more »

American Airlines, Great Customer Service Via Twitter

plane

Yesterday morning at 6:20am American Airlines left a message that my flight was cancelled. They had rescheduled our flight, but I had several questions so I called the number they left on the message. I was on hold for 35 minutes when I tweeted this: Within 3 minutes I got this in reply: I told them… Read more »