Backlink Data & What You Need to Know

We’ve finally got backlink data live.  Here’s what you need to know.

Resolving Domains & URLs

The first thing to notice is this icon Link to Resolved URL which you’ll find to the left of your domain or URL. Before we actually pull link data we resolve the URL you’ve entered into your account. Hover your mouse of that, or click it and you’ll be taken to the page which we get redirected to if your domain / URL is entered into a browser as is.  We do this because we get different link figures depending on how a domain or URL is entered. So, if your redirects are setup correctly, and have been for a while, your backlink figures should be correct.

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Backlink Data is Almost Here!

We’re excited to announce a pretty big new feature which will be live next week. We’ve been working with a few different API’s to bring in backlink data about any website. There aren’t that many sources for this information, and numbers from these sources can vary widely, which is why we decided to give you all of them, and let you choose which metric to look at. We’ve successfully incorporated data from Yahoo!, SEOmoz and MajesticSEO. We’re also pulling, in real-time, the latest blogs linking to any site. Here’s a preview of what you’ll see very soon.

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SEO Keyword Suggestions with the AdWords API

The AdWords API team has been making serious improvements on their API. We had been using the old version of their API, because that was the only thing available, but we’re now upgraded to the latest version.

We used to not be able to get search volume numbers as you would see them when set to ‘Exact Match’ over on the AdWords External Keyword Tool. With the new AdWords API, we’re now bringing in Exact Match numbers. What’s the difference between ‘Exact Match’ and ‘Broad Match’? Basically, ‘Broad Match’ gives you search volume numbers on that term, and closely associated terms to that one. ‘Exact Match’ supposedly tells us how many people searched for that term exactly on average in a given month.

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Domain & Email Aliasing

We recently released the ability to mask an AuthorityLabs account to any domain for Pro accounts. What does this mean exactly? Basically, instead of having your AuthorityLabs account show up at demo.authoritylabs.com, for example, it can live at demo.accountrank.com.

Lots of our customers have been giving clients access to their account, and now, with domain & email aliasing, those accounts are 100% white-labeled.

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Domain Labels Demo Video

Domain labels can help larger account distinguish two of the same domain. Why would an account have the same domain in it twice? In this video, you can see how to separate branded, from non-branded terms using multiple domains and domain labels. That’s one use case. You may also have two different clients with the same competitor. This makes it easy to figure out which one is which!

Case Study

A friend of mine, Travis Campbell, did a great review of AuthorityLabs on his marketing strategy blog. This is an example of how someone used AuthorityLabs to make sure their site is positioned where it should be during drastic changes. Travis had to merge two sites into one, and needed to easily ensure he retained his rankings. AuthorityLabs allowed him to get daily feedback on how changes he made to his site affected search engine visibility. He invested heavily in SEO and AuthorityLabs helped him protect that investment.