Domain labels can help larger account distinguish two of the same domain. Why would an account have the same domain in it twice? In this video, you can see how to separate branded, from non-branded terms using multiple domains and domain labels. That’s one use case. You may also have two different clients with the same competitor. This makes it easy to figure out which one is which!
A friend of mine, Travis Campbell, did a great review of AuthorityLabs on his marketing strategy blog. This is an example of how someone used AuthorityLabs to make sure their site is positioned where it should be during drastic changes. Travis had to merge two sites into one, and needed to easily ensure he retained his rankings. AuthorityLabs allowed him to get daily feedback on how changes he made to his site affected search engine visibility. He invested heavily in SEO and AuthorityLabs helped him protect that investment.
Figuring out what terms your competition is trying to rank for can be a great way to find keywords to target. If you know what to look for, it’s pretty easy figure out. When analyzing the competition, though, make sure THEY know which terms to target. If they do, the quickest thing to look at is the title tag.
Many times important terms will be included within the title tag. I took a look at the top 5 brands that came to mind within the consumer wireless industry. Here are their title tags…