A Google+ Business Resource for Agencies and Consultants

I am a firm believer in educating clients, but I am also aware that there are often skeptical clients that can be difficult when a consultant is trying to explain the reasons behind doing one thing or another. Every once in awhile a resource will come along that I think could be helpful for agencies and consultants because they are simple enough for the non-online marketing folks to understand.  Today I want you to look at this infographic by Milestone Insights on Google+ Best Practices for Businesses.

There are some great suggestions, but more importantly it will show businesses what has to happen to handle this social network correctly. I think it is a good way to show that the business will need the right person in place or will need to hire someone that can handle the job correctly for them. I think it is also an indicator that time and effort will be required for success.

Also, check out How to Build Your Brand with Google+ Hangouts On Air. I think it is a great resource as well.

Click to expand infographic.

HowtoUseGoogleforBusiness

 

 

How to Increase Your Twitter Engagement by 324%

So everyone knows that nowadays Twitter is all the rave in social media. There are literally millions of people using Twitter with more joining each day. According to Neil Patel, there are more than 190,000,000 visitors to Twitter each month. Did you know that there is more Twitter engagement on Saturdays and Sundays? According to the infographic, these are the best days for engagement and the best times are 9 AM, 12 PM, 3 PM, and 6 PM.

With all that noise on Twitter how do you connect and engage with people? Don’t worry! There are some great tips on increasing engagement in the infographic below from Quicksprout. Neil Patel explains, “How to Increase Your Twitter Engagement by 324%”!

Some Quick Facts about WHAT to tweet from the infographic:

  • Engagement is 200% for Tweets with Images
  • People are 21% more likely to respond to questions, so tweet questions!
  • 86% Retweet rate for tweets that contain links
  • Engagement is 17% higher for tweets
  • 92% of engagement with brand tweets come from link clicks

 

twitterengagementsmall

Image Credit:  Quicksprout

 

Social Media Fakeness: Facts You Should Know

We all know the power of social media, but there are many businesses out there handling social media the wrong way. So many people want to take the easy route with social media and buy their way to fame rather than legitimately earning followers. These fakers usually include comedians, actors, politicians, and musicians but can also include bloggers and startups.

When there are substantial increases in followers in a short amount of time usually means the that person has fake followers. This is big business for companies that actually sell followers to people. Did you know that the average price per follower is $0.01 but can be much higher? However, we all know that it is better to have quality over quantity when it comes to followers.

The infographic below by Who Is Hosting This? gives us great insights into  how to check up on social media fakeness. So what do you think, should you Fake It To Make It on social media? Should you buy your way to Social Media Fame?

social media fakers

What Marketers Can Learn from 2013′s Hottest Words

2013. Wow what a year. We had the pleasure of learning so many new words while viewing SO MANY selfies. Just the other day, selfies were being discussed on Facebook by a group of friends. But the selfies and their various forms is another blog in itself. As marketers we can certainly learn from all these new words and take action.

While everyone seems to love a good cronut, most of us could have survived without Miley Cyrus’ legendary twerking incident. While Miley certainly sparked controversy, we have to learn to sometimes do just that–take an unconventional approach to new ideas. Remember, #YOLO.

In our industry, we all attend conferences and networking events several times a year. This brings phubbing to mind. We have all seen that awkward guy standing around playing with his phone because he does’t know what to say or do in a social setting. Maybe he suffers from FOMO, however, this does remind us that we need to focus on mobile and social marketing. Even THAT GUY will click on ads!

So in 2014, let’s keep up with all the latest trends, words, and technologies; utilizing them to reach our consumers while maximizing engagement.

Let’s take a look at some at some of the hottest words of 2013 from this great infographic by OfferPop:

Hottest Words of 2013

Amazing Google Facts

No doubt Google is a major phenomena of our time. A company that has grown tremendously since their inception and whose products range from search to mobile devices to driverless cars and just about everything in between. With a company like there, there has to be some amazing facts about their size, their employees, and their history, maybe a few you were even unaware of?

For example, did you know that one of the prime reasons why Google’s home page is so bare is that founders Larry Page and Sergey Brin didn’t know html and just wanted a quick interface? Or that in 1999 Page and Brin were willing to sell their project to the much larger Excite for under $1 million but Excite wasn’t interested? These and other amazing facts in the following infographic from the folks at Promodo.

[Click image for full size version]

Amazing Google Facts

How to Get More Backlinks From Infographics

I’m sure you already know the laundry list of benefits that infographics can have on your content marketing efforts:

  • Attention-grabbing visual content that’s more memorable than text-based content.
  • Content that’s in a highly-shareable format that people can easily embed on their site.
  • Referral traffic from blogs that publish your infographic.
  • Editorial backlinks from sites that share or embed your infographic on their site.
  • Brand awareness and exposure.

Considering that a single infographic can cost up to $15,000, it makes sense to squeeze the most SEO juice out of every infographic that you publish.

Here are a few tested strategies you can use to get more backlinks from your infographic marketing campaigns.

Outreach Like a Boss

Most infographic marketing campaigns look like this:

Step #1: Publish the infographic on their blog

Step #2: Send out a Tweet about the infographic

Step #3: Wait for an email from the Huffington Post saying that they published the infographic.

**FACE PALM**

Unless you have the luxury of a blog that gets thousands of visitors per day, you need to pound the pavement with a blogger outreach campaign if you want your infographic to have any legs.

(In fact, even ballers like Neil Patel email hundreds of people when they publish something epic on their blog)

Is blogger outreach easy and fun?

No.

Is it effective?

Heck yes!

Because top blogs in your niche get bombarded with dozens of infographic pitches every day, you need to tread lightly with your infographic outreach.

Here’s a two-part outreach script that’s worked really well for me:

Email #1

Hey Name,

I was hanging out on SITE today and found your post about TOPIC.

Awesome stuff!

I actually recently published an infographic about TOPIC that I think you’dget a kick out of.

Let me know if you want to check it out :D

Cheers,

NAME

Email #2:

Sure, here you go:

INFOGRAPHIC LINK

Also, let me know if you ever want to publish the infographic on your site.

I’d be happy to write a “mini guest post” as an introduction for the infographic just for you : )

Cheers,

NAME

This one-two punch works so well because:

Reverse Engineer With Google Reverse Image Search

Reaching out to bloggers in your niche will land you some high quality infographic placements…

…but reaching out to bloggers that have already shared a similar infographic will skyrocket your success rate.

Here’s how to find them:

Search in Google for “keyword” + “infographic”:

Wine Infographic

Look for an infographic in the results that’s been syndicated on an authority site:

Authortiy Site Infographic Syndication

Right click on the infographic and copy the image URL:

Copying Image Location

Head to Google Images and enter the image’s URL into the search field:

Google Reverse Image Search

Email the sites that come up with the script above:

reverse image search results

Create a Non-Spammy Embed Code

An embed code that people can easily use to embed your infographic on their site is infographic marketing 101.

You can make one easily using the Siege Media embed code generator tool:

Siege Media Embed Code Generator

One VERY important thing to keep in mind when creating your embed code is that you should use natural anchor text (preferably your site or brand name) in the embed code link.

In other words, you want to do something like this:

SEO Blog

Not this:

Bad Anchor Text

Not only will this nice-and-natural anchor text help you avoid Penguin, but will make it more likely that bloggers actually embed your infographic (no one wants to link out with spammy, exact match anchor text).

Write Unique Descriptions for Infographic Directory Submissions

There are dozens of free infographic directories that you can submit your infographic to in exchange for a backlink (here’s a list by Wow Internet).

But like any quality site, authoritative infographic directories want unique text-based content. Some even outline that requirement in their submission guidelines:

Infographic Directory Guidelines

You may not realize it, but most infographic directory moderators actually check to see if the description you submit is unique. And when they see that you’re recycling the same description all over the web, they hit delete faster than you can say “duplicate content”.

I’ve literally increased my infographic directory success rate by more than 250% simply by writing a unique description for each site that I submit to.

Conclusion

The next time you want to get more backlink bang for your infographic marketing buck, tap into these easy-to-implement (but powerful) strategies. As you may have noticed, they only work if you have an excellent infographic to promote.

But if you have something special on your hands, these strategies work really well for generating more links and attention for your infographic.