Beginners Education on Social Media

Social media can be very confusing for businesses. They know what the options are, but they don’t know how to utilize the options effectively. Vertical Measures created this infographic that breaks down what you need to about YouTube, Facebook, Google+, Twitter, LinkedIn and Pinterest. There are also some fantastic suggestions for LinkedIn group directories.

If you need to begin to understand the benefits social media offers, or you know someone that needs an education on social media, this is the infographic you need see.

Your-Social-Media-Roots

Infographic Marketing 101: Embed This Codes

As editor at Infographic Journal, I’m obviously quite fond of infographics. Not only are they a great way for me as an consumer of these forms of visual data to get information quickly, as a marketer, infographics are an outstanding way to drive traffic, create brand awareness, obtain natural inbound links and increase social signals.

Let’s Talk About Inbound Links

In a post Google Penguin world, quality inbound links – the kind Google is going to smile upon – are becoming more difficult to come by all the time. Forced link building schemes that once worked like a gem no longer do as Google has become more intelligent in detecting and discounting them. Don’t get me wrong – inbound links are still essential however, but how does one go about link building without upsetting the Google powers that be?

This is where infographics come in. In fact, any good piece of content, whether that be an infographic, a white paper , video or even a well written blog post, has the potential to attract natural inbound links. The thing that makes infographic such a powerful marketing tool is the fact that they are so easy to socially share. In fact, any image that is interesting or somehow informative, has great potential for sharing. Just look at how quickly Pinterest has grown!

Embed Codes

Hopefully I have generated your interest in infographics and even image sharing. I want to provide you one simple step that can greatly help you control the sharing of these forms of media. It is the “embed code” which is a snippet of html code that allows someone to copy and paste the code into their own web pages and when they do, display the infographic or image.

One issue with many infographics that are currently online is that they DO NOT have any kind of an “embed this” code and if they do, the code itself has errors that when copied and pasted into another page, do not allow the image to render correctly. In fact, if an embed code is not formatted correctly, these types of quotations (“…”) may appear when they need to look like these (““). This small error often causes images to not display correctly if at all, hyperlinks to be broken and alt attributes to not be defined correctly.

The good news, at least for those running WordPress blogs (who isn’t running WordPress), is that there is a WordPress plug-in called “Embed Code Generator” that will allow you to generate an embed code right within the “Add/Edit Post” section of your WordPress installation. Simply download, install and you are on your way to having properly formatted embed code html which will help you acquire those Penguin-friendly inbound links!

The Embed Code Generator plug-in allows you to define the following fields:

  • Source (URL) – The full URL to the image.
  • Link Image To – This is where the image will link to when placed on another site.
  • Title (optional) – When populated, adds in the “title” attribute of the img tag.
  • Alt Attribute (optional) – When populated, adds in the “alt” attribute of the img tag.
  • Width (optional) – Designate the width of the image.
  • Height (optional) – Designate the height of the image.
  • Courtesy of [Your Site Name] (optional) – When populated, will display a courtesy link after the image crediting the source of the image.
  • Courtesy of [Your Site URL] (optional) – If this and the “Courtesy of [Your Site Name]” are populated, a link will be provided to the source of the image.

Some of the fields are “optional” but when utilized, allow you more control over how your image will be displayed. For example, you can define the anchor-text to be used in the title and image alt attributes, designate a specific width and height for the image and even add a “Courtesy of” link after the image.

Once the plug-in is installed, the editable fields will appear in the “Add/Edit Post” section of your WordPress installation and look like this:

Embed Code Generator Screenshot

If you often focus posts around infographics, images and/or photos and would like to be able to have more control over how people will re-post and even link to your valuable content, the Embed Code Generator Plug-In for WordPress is one of the best ways to generate error-free embed codes.

Whether you have a WordPress blog or not, consider using an Embed This Code for infographics, images and even video as a strategy to earn natural inbound links. Your SEO efforts will thank you many times over.

Do You Know When To Post On Social Networks?

Are you just randomly posting of Facebook and Twitter? What about posting on Google+, LinkedIn or Pinterest? Do you know when your followers and fans are most likely to see your content? Have you pinpointed the best times of the day to post on your various social media sites?

No?

What about the times to avoid posting on social networks? Are you aware of those?

No?

Uh-oh. You could be wasting value time and money.

Any chance you think knowing these things would help you maximize the reach of your social media posts? Yes?

Here is a great infographic that gives you a very general time frame to start with for:

The Best & Worst Times to Post on Social Networks

Optimize Social Media Posting Times

(Infographic source: Social Caffeine)

Now mind you, every vertical has it’s own set of times, business, fitness, arts, etc…but it general this is a good start.

More importantly, you need to understand that all social networks and social sharing have their distinct peaks and valleys of optimal times for sharing. Even your own social network has its own ebb and flow to the day.

There is some significant data making the case that not all social media channels nor the people in the networks share alike. Or consume and share information at the same time.

After examining the social sharing data from 10,000+ publishers, data from RadiumOne’s Po.st show that not only are there peak times for social sharing in general, but there are also different peak times for click backs, for sharing to certain social platforms, for sharing on different devices and for sharing based on user geography.

  • Research highlights include:
    • There are two peak sharing times during the day: First between 10 a.m.  and noon and then again between 8 and 10 p.m.
    • The worst time to share an article, if your goal is to maximize clickbacks, is between 9 and 11a.m.
    • Sharing and clickbacks remain consistent from 1- 6 p.m.
    • The hours between noon and 2pm see the most shares with the highest clickback rates.

    During peak hours, not all content is shared equally. The top five verticals include:

    • Arts & Entertainment
    • Technology
    • Health & Fitness
    • Business
    • Politics

    Peak sharing times shift across the globe as well. Here are the peak times for sharing content, by country:

    • United States: 9 a.m is Highest Share Count, 1 p.m. Most Clickbacks
    • Great Britain: 6 p.m. is Highest Share Count, 4 a.m. Most Clickbacks
    • France: 12 p.m. is Highest Share Count, 5 a.m. is Most Clickbacks
    • India: 12 p.m. is Highest Share Count, 11:30am is Most Clickbacks

    One thing to note is that these numbers vary dramatically across the globe and while there may be cultural factors at play, this data reflects the times when people are currently sharing the most. This does not necessarily mean it is the best time to share content. Since so many people may be sharing at these times, it may make it more difficult to cut through the noise and actually reach people during these times.

    The fact that the highest times for clickbacks does not directly match the peak times that people are sharing content, means that people are dividing their days into times when they are sharing content and times when they are engaging with content. In the U.S. people are sharing content in the morning but actually engaging with content and clicking through during lunchtime….More at Forbes: What’s The Best Time To Share Social Content? | Po.st Blog

What are your thoughts? Have you taken the time to study when your community is online? Have you implemented a strategy for your social networks? What’s been working for you?

What is Google+? And Who Uses it?

Many people are still confused over what Google+ is and how important it can be. The infographic below, by Search Engine People, breaks down the basics and tells you why it is an important social network for you and for your business. It also breaks down the demographics of those that use Google+.

Search agencies, this is a great IG to use to help explain Google+ and Google Local to clients. The demographic information is valuable because it helps clients understand who they might be targeting on G+ with various marketing campaigns.

10 Social Media Addicted Personality Types

social media addictionSocial Media Addiction. It’s not a pretty sight.

Do you know the signs? Can you pick out a social media addict out of a crowd of people?

I’m sure you’ve seen the addiction signs of social networks too.

The guy shaking his phone in a silent rage, face turning red and eyes squinted closed because maybe Tumblr was down for maintenance or he was knocked out as Mayor of his favorite Foursquare coffee house by some teenage girl?

Maybe someone like the lady falling into the fountain while texting:

Completely oblivious to the world around them except what’s happening on their phone.

We’ve all seen the person who claims to be a social media “guru”, “maven” or “ninja” in their bio and on their business card. Strutting around at the hottest social media club event like a peacock in full summer plumage with his business cards out and ready to be handed to the next person who gives him eye contact.

Or maybe YOU are the person who must, MUST, MUST check your Facebook and Twitter before you get out of bed on your phone? Hmmm? No matter what, you can’t go 15 minutes without checking your social media profiles? Afraid you’ll miss out on something? [Read more...]

TV Goes Social: The Rise of the Second Screen [Infographic]

Television is changing right before our eyes. It is not just about the programming – that is obvious. But rather it is about the way we wacth television. In fact, TV viewers are increasingly watching their favorite programs with their mobile devices in hand, whether that be a smart phone (as I do), tablet or even a good ol’ laptop. These devices are being used to compliment the viewing experience by searching for detailed information on what they are watching, or connecting with others, or even to just generally browse the Internet or check email during commercials. This “second screen” trend is changing television viewing in some surprising ways.

In the following infographic originally published by Confused.com, see how television is going social with the rise of the second screen. Then be sure to comment and let us know if you fit into this growing trend or that you are more of a traditionalist.