Posts Categorized: Insights

Tracking Target in Real Time & Other Fun Loggly Tips

Target Monkeys

It’s no secret that I’m not a fan of Target’s new site. We have had quite a bit of attention on that post about Target’s failure of a new site and people from all over the world have read it. There have been a few instances where someone comes to the defense of Target and… Read more »

5 Things I’ve Learned From Google Correlate

google-correlate

If you haven’t taken the time to check out Google correlate yet, head on over there and play around. There are some huge insights to be gained from it, especially if you’re targeting areas of the US with your product or campaigns. 1. Utah: Not good for beer. Great for bikinis. I’m not really surprised… Read more »

Location-Based Data: The Next Frontier for Local Search?

Directions

When Google released their new Local search results format in October, 2010, SEOs quickly determined that the number of reviews and overall rating associated with a business were ranking factors. They also predicted that these would be quickly be gamed. It was an easy ranking factor to launch the new integrated SERPs with, as they… Read more »

Turning Free Coffee Into New Customers

Roll Up the Rim

If you know any Canadians, you know our obsession with Tim Horton’s coffee. Some people argue the coffee isn’t actually any good, but we drink it incessantly anyway. Ex-pats living abroad will have friends bring them cans of coffee when they visit, and we even set up Tim Horton’s restaurants at our army base in… Read more »

Daily Ranking Data Makes a Huge Difference

A few months ago, I added yahoo.com to my rank monitoring and set up 4 keywords just to get an idea of how Yahoo! was performing on some pretty competitive terms. What I didn’t expect to see was the major fluctuations that happen daily on Yahoo! and Bing (obviously it happens in both places since… Read more »

12 Tech Companies Who Are Proactive About Being Green

googlegoats

The go green movement is strong here in the United States. From large multinational companies like Walmart to my local coffee shop, sustainable business practices are cropping up everywhere – including the tech sector. These 12 tech companies are proactive about being green – not simply saying that they are green but actually backing up… Read more »