Data Collection With Google Spreadsheets

Here at AuthorityLabs, we really like to play with data. Whether it’s checking website rankings or tracking indexed pages, we’re crunching a ton of data all day, every day. Recently, we’ve started playing with some features in Google Spreadsheets that seem to have an almost endless possibility for collecting and manipulating data. Using the functions for external data, we’ve put together a list with a few ways to help speed up common tasks related to SEO. While it’s not a new feature, I think it’s probably underused. [Read more...]

Not Just Another Rank Checking Tool

There are hundreds of tools available for checking and monitoring website rankings. These tools range from free to thousands of dollars a month and are available as desktop clients, browser plugins, and web apps. Each of these tools strives to accomplish a common goal – find where a site ranks in search engines. AuthorityLabs not only accomplishes this goal, but exceeds it in many ways that may not be evident to casual users. These are just a few features that set AuthorityLabs apart from other rank checking tools.
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Insights from Summary Data

There are a lots of ways to pull out insights from the AuthorityLabs interface. The Summary section can help people understand pure visibility of a site within search engines. Here are a couple examples…

This Summary section was pulled from a site tracking 1000 keywords. In the middle of August they pushed a big SEO update. The plan was for that update to fix a lot of on-page issues and it looks like it worked. When we started tracking these keywords they were doing really well on Google, relatively well on Yahoo! but they weren’t anywhere on Bing. You can see that by comparing average ranking data. Over the past month they’ve managed to improve their visibility on Bing quite a bit. They started with an average rank on Bing of around 100, and now they have an average rank of 56 which speaks a lot for some of the techniques they’ve used.

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