Turning Free Coffee Into New Customers

If you know any Canadians, you know our obsession with Tim Horton’s coffee. Some people argue the coffee isn’t actually any good, but we drink it incessantly anyway. Ex-pats living abroad will have friends bring them cans of coffee when they visit, and we even set up Tim Horton’s restaurants at our army base in Afghanistan so our troops can have a little bit of home. Timmy’s coffee is as much a part of our national persona as hockey, poutine and beer.
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Daily Ranking Data Makes a Huge Difference

A few months ago, I added yahoo.com to my rank monitoring and set up 4 keywords just to get an idea of how Yahoo! was performing on some pretty competitive terms. What I didn’t expect to see was the major fluctuations that happen daily on Yahoo! and Bing (obviously it happens in both places since they’re using the same results at this point). As you can see in the image below, yahoo.com moves around quite a bit from day to day.

Yahoo! daily fluctuations [Read more...]

12 Tech Companies Who Are Proactive About Being Green

The go green movement is strong here in the United States. From large multinational companies like Walmart to my local coffee shop, sustainable business practices are cropping up everywhere – including the tech sector. These 12 tech companies are proactive about being green – not simply saying that they are green but actually backing up their statements with actions.

Google
Google GoatsWhen I think “tech company” the first thing that comes to mind is Google. Google has a comprehensive sustainability plan in place, including some rather creative eco-friendly measures. For one week each spring, the fields near Google’s Mountain View headquarters are filled with goats. The goats essentially mow and fertilize the lawn. No noisy polluting lawn mowers and no chemical-ridden fertilizers. Instead, the goats hang out for a week and take care of business, literally.
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9 Google Analytics Features You Aren’t Using But Should Be

Google Analytics is a fantastic tool with a lot of functionality but many webmasters don’t get the most out of their Google Analytics account. Kind of like we don’t use all of our brain, you may not be using all of the Google Analytics’ functions. Here are 9 Google Analytics features you aren’t using but should be. As an added note, if you aren’t using Google Analytics at all, you need to sign up now and make sure you take advantage of these 9 features.
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7 Reasons Why Your Blog Doesn’t Make a Dime

You’ve read the books about bloggers earning a six-figure income and you decide to give it a go. You check your Google AdSense and affiliate accounts daily and you don’t even see pennies in income, never mind dollars. This is not the blog career that you envisioned. Here are 7 reasons why your blog doesn’t make a dime.
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Data Collection With Google Spreadsheets

Here at AuthorityLabs, we really like to play with data. Whether it’s checking website rankings or tracking indexed pages, we’re crunching a ton of data all day, every day. Recently, we’ve started playing with some features in Google Spreadsheets that seem to have an almost endless possibility for collecting and manipulating data. Using the functions for external data, we’ve put together a list with a few ways to help speed up common tasks related to SEO. While it’s not a new feature, I think it’s probably underused. [Read more...]