Posts Categorized: Internet Marketing

SEO and the Techno-Illiterate

Much as we may want to deny it, people can, and do, live without the faintest notion of the nature of technology. They may use technology and its products; but, by no stretch of the imagination could they be described as knowledgeable consumers of technology. – Technological Literacy Reconsidered”Journal of Technology Education 2013″ – Walter B. Waetjen… Read more »

Google Analytics & Screaming Frog – How to Series – Part 2

Google Analytics & Screaming Frog – How to Series – Part 2

At the end of this tuTORIal you will know how to export Screaming Frog data, Google Analytics data, and then bring them together based on whichever value you choose. I will be covering: VLOOKUPs Basic Formatting Conditional Formatting Find and Replace tool Navigating in Google Analytics Navigating in Screaming Frog Check out part 1 of… Read more »

Google Carousel Results Appear to Be Expanding

Love them or hate them, it appears that Google’s carousel results are starting to show up in more places. We’re seeing them show up more consistently on searches they weren’t on before. Some of the results are pretty horrible though. Most of these are not National Parks…or even parks at all for that matter. We’re… Read more »

AuthorityLabs: An Accurate and Reliable Alternative to WebMeUp

AuthorityLabs interface

If you’re a former WebMeUp user looking for a place to move your SEO campaign tracking, AuthorityLabs has you covered. Our industry leading rank tracking software is trusted by SEOs and marketing teams worldwide. With unmatched data quality and coverage as well as top-notch support, we’re confident that you will find a new home with… Read more »

5 Simple and Effective Free Link Building Tools

link building arch

In the spirit of continuing my free tool series, I’ve turned my focus to link building. Link building is a huge part of getting any website to be visible to search engines these days. Of course, Annie Cushing’s Tools for Marketers Google Doc has a tab for link building tools which I used to pull together… Read more »

Why You Should Break Out of Your Niche

USP

I used to love the word “niche.” It was so obvious to me that if you wanted to succeed with limited resources, you needed to find a sector of the market with few competitors. You needed to find a unique topic that you could be better than anybody else at. That way, you would be… Read more »