Posts Categorized: Internet Marketing

Google Analytics Audit – Conversions, Goals & Ecommerce

This is part 2 of my Google Analytics Audit. The first part focused on the code and settings in Analytics. I thought the topic area of conversions and conversion metrics should have it’s own in-depth review so I got in touch with a couple of experts to help give us some helpful perspectives on the… Read more »

9 Things You Might Be Getting Wrong With Your Blog Images

Carrots

When you construct a blog post it’s important to have the right visual content. I believe it can actually be as important as the writing in most cases. In the name of corny awesome Buzzfeed style listicles I’ve outlined some of the most common errors I see professionals and non-professionals make with their blog image choices. Here… Read more »

SEO and the Techno-Illiterate

Much as we may want to deny it, people can, and do, live without the faintest notion of the nature of technology. They may use technology and its products; but, by no stretch of the imagination could they be described as knowledgeable consumers of technology. – Technological Literacy Reconsidered”Journal of Technology Education 2013″ – Walter B. Waetjen… Read more »

Google Analytics & Screaming Frog – How to Series – Part 2

Google Analytics & Screaming Frog – How to Series – Part 2

At the end of this tuTORIal you will know how to export Screaming Frog data, Google Analytics data, and then bring them together based on whichever value you choose. I will be covering: VLOOKUPs Basic Formatting Conditional Formatting Find and Replace tool Navigating in Google Analytics Navigating in Screaming Frog Check out part 1 of… Read more »