Headed to SXSW

Wanted to let you all know we’re headed to SXSW this year and are extremely excited about it. It’ll be my first time there and I can’t wait to meet so many new people and hang out with all the Phoenix folk who’ll be there. Austin is a fantastic town with tons of energy. The music scene is second to none, the tech scene is vibrant and the people there are amazing.

I’m not quite sure what to expect with this. I think I’ll just play it by ear. The people I’m traveling, and have arranged to stay with all seem to be ‘in the know’ somewhat and I know if I try and plan anything it’s just gonna get thrown out the minute I get there. Besides … that’s what Twitter’s for.

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Profile Page Optimization

Yesterday I posted about how SilverPlatter.info could do a few things better with regards to how their site is structured. One of the things that came up is how they need to optimize their profile pages. Personal search results are very important to people these days. Some have even coined the term ‘online reputation management’ to describe the process of making your personal SEPRs better. Lets take a look at how websites can be optimized for their member profile pages.

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Outbound Linking Is Very Important

Linking to other websites correclty is extremely important in establishing your blog as an authority online. A little primer first … there are literally hundreds of factors that go into ranking well for a certain subject. Google looks at how your website is coded, how quickly it responds, what other sites are on your IP address, what content is on your site, etc.

One of the most important factors, though, is who’s linking to you and in what way. When someone links to you using relevant anchor text it’s like saying to Google, “Hey, this site is about ‘insert keywords here.’” Google uses that anchor text, the text around it and the overarching theme of the page it’s on to determine relevance and authority of where those links point to.

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