Posts Categorized: Optimization

Crucial Reminders For Internet Marketers Part One: SEOs

Crucial-marketers

Search engine optimization is vital to effective marketing online. So important that according to a study conducted by the National Retail Foundation, search marketing was the most effective source of obtaining new customers for 85% of retailers in 2014. That’s a huge percentage of goals achieved thanks to SEOs. In order to keep results like these… Read more »

6 On-Site Elements That Offer Evergreen SEO Swag

seo-page-elements

Once the mantra that SEO professionals lived by, keyword optimization has turned into somewhat of a distasteful word today. The hundreds of backlinks that we begged, borrowed and bought are now taboo for fear of Google’s wrath. The Google authorship that every content professional worked so hard to cultivate lies in the dust by the… Read more »

Google Analytics Audit – Deployment and Settings

It has always surprised me that the most freely available and useful tool that Google provides to website owners, Google Analytics, is so often incorrectly deployed on my client’s sites. Here’s a quick DIY Analytics Audit that you can run through for new client sites or your own small business website to make sure you’re… Read more »

A Simple DIY Website Audit

Recently, a friend of my wife’s was wondering if I would take a look at a her small business website and give her some insights about what she could focus on to improve. The catch is that she didn’t have the budget to hire me or any other SEO professional. I also have run into several IT managers and… Read more »

Writing for Your Audience Means Including Search Engines

I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write for your audience, not search engines.” In fact, I’m not the only one saying that. That statement is only half right. The fact is, you should be writing for your… Read more »