Posts Categorized: Optimization

A Simple DIY Website Audit

Recently, a friend of my wife’s was wondering if I would take a look at a her small business website and give her some insights about what she could focus on to improve. The catch is that she didn’t have the budget to hire me or any other SEO professional. I also have run into several IT managers and… Read more »

Writing for Your Audience Means Including Search Engines

I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write for your audience, not search engines.” In fact, I’m not the only one saying that. That statement is only half right. The fact is, you should be writing for your… Read more »

5 Simple and Effective Free Link Building Tools

link building arch

In the spirit of continuing my free tool series, I’ve turned my focus to link building. Link building is a huge part of getting any website to be visible to search engines these days. Of course, Annie Cushing’s Tools for Marketers Google Doc has a tab for link building tools which I used to pull together… Read more »

Link Building Strategies for Enterprise Level SEO

link building

While the goal of link building is essentially the same for any business, the ideal strategy changes depending on the market and the size of the business in question. When it comes to SEO for enterprise, you need big results, and that takes big investment. A thousand visitors a day can make or break a… Read more »