Posts Categorized: Optimization

Writing for Your Audience Means Including Search Engines

I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write for your audience, not search engines.” In fact, I’m not the only one saying that. That statement is only half right. The fact is, you should be writing for your… Read more »

5 Simple and Effective Free Link Building Tools

In the spirit of continuing my free tool series, I’ve turned my focus to link building. Link building is a huge part of getting any website to be visible to search engines these days. Of course, Annie Cushing’s Tools for Marketers Google Doc has a tab for link building tools which I used to pull together… Read more »

Link Building Strategies for Enterprise Level SEO

While the goal of link building is essentially the same for any business, the ideal strategy changes depending on the market and the size of the business in question. When it comes to SEO for enterprise, you need big results, and that takes big investment. A thousand visitors a day can make or break a… Read more »

Top 7 SEO Tactics in a Post-Penguin 2.0 Era

google

Being the top dog in the search engine realm, Google has the luxury of essentially dictating the state of the SEO industry. Whenever they decide to tweak their algorithm via updates like Panda, Penguin and Penguin 2.0, this heavily impacts which tactics are effective and which ones become defunct. To achieve favorable rankings and maintain… Read more »

Welcome to the New World of ASO (App Store Optimization)

The mobile landscape is constantly evolving, and for people who are in the web marketing business, change means new opportunities. Those accustomed to traditional SEO methods have found adapting to the new environment is both exciting and confounding. The Big Questions in Today’s New Environment Include: What are the best ways to market apps in… Read more »