Posts Categorized: Optimization

Welcome to the New World of ASO (App Store Optimization)

The mobile landscape is constantly evolving, and for people who are in the web marketing business, change means new opportunities. Those accustomed to traditional SEO methods have found adapting to the new environment is both exciting and confounding. The Big Questions in Today’s New Environment Include: What are the best ways to market apps in… Read more »

How to Compete with the Big Brands for SEO Rankings

If you’re a smaller business and competing in an industry with big brands that perpetually dominate the search results, it can be tough. At times, you probably get frustrated and simply feel like you’ve been run over. No matter what you do, you feel like you can’t break through to gain the recognition you deserve…. Read more »

Google Panda Update: 24th Data Refresh Rolling Out

  Yesterday, Google announced that a new Panda data refresh affecting 1.2% of English queries. This is the 24th refresh of the Google Panda update, and for those of you who don’t know what Panda is, let me give you some brief information on the Panda update. What the Panda? Google Panda is a change… Read more »

Can Bad SEO Hurt Your Brand?

Angry bride

A friend of mine is engaged, and I am to be one of her bridesmaids. As a four-time bridesmaid, I’ve unfortunately been to more wedding blogs and bridal shop websites than a sane human should. Some are fantastic, doing everything SEOs recommend: engaging and well-written content, a solid back link profile, good information architecture, attractive… Read more »

Alternatives to rel="canonical"

Don't use rel="canonical" as a bandaid solution

There has been some recent discussion in the SEO community about whether Google and Bing have different rules for the use of the rel=”canonical” tag. Google has said it is fine to have self-referential canonical tags (ie. the rel=”canonical” tag specifies the same URL as the page you are on), whereas Bing indicates they’d prefer… Read more »