Last week, Google, Bing and Yahoo announced collaboration on a single standard for structured markup. Yes, I’m talking about Schema.org and utilizing Microdata for “Rich Snippets.” Since then, many sites have posted about why Schema.org might be good, bad or otherwise for site owners; some balanced, some not. Personally, I think structured markup and machine-readable… Read more »
Posts Categorized: Optimization
I’m speaking at Distilled’s Conference, Pro Boston, in a week (!) on Keyword Research. But not your everyday keyword research talk, this one will be focused on topics that have rarely been discussed. One of the things that people have a hard time with is content creation. Keyword research can help with that, but one… Read more »
There are plenty of people who claim that SEO is a science. They say nearly every problem can be solved with a repeatable solution and that high page ranking is more of a function of long hours than smart work. They are wrong. Proper SEO is more of an art than a science. Sure, there… Read more »
You have an online business or a business with an online presence for one reason – to make money. Sure, you may love the business that you’re in but in the end it all comes down to one thing – paying the bills. Whether you’re already raking in the cash or only seeing a few… Read more »
Do you know your search engine visibility? Most webmasters should have a general idea of how many of their domain’s pages are indexed in a search engine. While the number in your head may not be exact, you should know whether you have 500 pages indexed or 5,000 pages indexed. What if you only have… Read more »
Download the Authority Rules PDF or read it online; 10 Rock Solid Elements of Online Marketing Success.