Post by Chris Hooley – AuthorityLabs Guest Blogger
Let’s just cut to the chase. Google’s personalized search and Digg like SERP voting mechanism is a great way for the big G to deliver fake results that give SEOs a false sense of security. When I search Google for Phoenix SEO, my first reaction is “Damn, I must be the Fonzi of SEO!” because right there at the top is my web design and SEO company’s website, followed up by my personal blog. A one-two punch is pretty awesome for any keyword!
I was curious as to how much more traffic a site could get if it was #1 vs. #2 and ran across this post from Jim Boykin’s blog. Evidently the data is from AOL from around 2006, which is a old but still relevant. This is why the SEO industry is getting larger every year compared to other marketing outlets given the current economic conditions we’re in.
Site audits are a necessity when starting to optimize a website. Whether the site is large or small, making sure you’re targeting the right keywords and that your content and site structure are optimized for those keywords is the most important first step not many people think to do.
The canonical tag is simply a way to silence webmasters.
Yesterday at SMX West it was announced that Google, Yahoo! and Live have agreed upon a method to help webmasters define original content within a site. The canonical tag is a meta tag used to tell search engines which page to list in SERPs when multiple listings of the same, or very similar content exist in their databases.
GetListed.org is the right tool at the right time. If you have a business that relies heavily on local searches, local referrals and local customers definitely take advantage of this site. The price point is perfect – FREE.
The premise behind local SEO is that the more your business is mentioned, reviewed and listed across the web the more ‘local authority’ search engines think you have with regards to a given search. Having a claimed and thorough listing with each major search engine will do a lot to benefit the exposure your listings get.
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