Posts Categorized: Optimization

Can Bad SEO Hurt Your Brand?

Angry bride

A friend of mine is engaged, and I am to be one of her bridesmaids. As a four-time bridesmaid, I’ve unfortunately been to more wedding blogs and bridal shop websites than a sane human should. Some are fantastic, doing everything SEOs recommend: engaging and well-written content, a solid back link profile, good information architecture, attractive… Read more »

Alternatives to rel="canonical"

Don't use rel="canonical" as a bandaid solution

There has been some recent discussion in the SEO community about whether Google and Bing have different rules for the use of the rel=”canonical” tag. Google has said it is fine to have self-referential canonical tags (ie. the rel=”canonical” tag specifies the same URL as the page you are on), whereas Bing indicates they’d prefer… Read more »

Solving Canonical Problems with WWW

Directions

One of the most common problems I see in websites is the same content being available at both the WWW and non-WWW versions of a domain. I’ve encountered this in nearly every website I’ve done an SEO audit for, and I see it every day when browsing the web. Despite it being so prevalent, it… Read more »

Implementing Schema.org Microdata

Schema.org

Last week, Google, Bing and Yahoo announced collaboration on a single standard for structured markup. Yes, I’m talking about Schema.org and utilizing Microdata for “Rich Snippets.” Since then, many sites have posted about why Schema.org might be good, bad or otherwise for site owners; some balanced, some not. Personally, I think structured markup and machine-readable… Read more »

Using Cosmo to Develop Content

alba-cosmo

I’m speaking at Distilled’s Conference, Pro Boston, in a week (!) on Keyword Research. But not your everyday keyword research talk, this one will be focused on topics that have rarely been discussed. One of the things that people have a hard time with is content creation. Keyword research can help with that, but one… Read more »

Your SEO Might Suck If…

It's not surprising that engineers need a little Viagra

There are plenty of people who claim that SEO is a science. They say nearly every problem can be solved with a repeatable solution and that high page ranking is more of a function of long hours than smart work. They are wrong. Proper SEO is more of an art than a science. Sure, there… Read more »