Posts Categorized: Strategy

Why Keyword Rank Tracking is Still Important


Folks ask me all the time what AuthorityLabs is. When I explain we offer keyword rank tracking I am often asked why it is needed. I am always surprised at the question. I often find that the people asking are newer to online marketing or SEO and they have read that “keywords” don’t matter. Keywords… Read more »

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

Common SEO Problems Recovery Options – AuthorityLabs HoA Recap, Video

This episode of the #AuthorityHoA was originally streamed live on November 11 with featured guests Michael Schwarz and Dan Roberts of, and hosted by Melissa Fach, produced by Michelle Stinson Ross. Below we a have a quick written recap and the video from the hangout. The Recap Melissa Fach: What is the best strategy to avoid content vomiting… Read more »

9 Steps to Creating a Social Media Presence


Trying to manage social media for a business can be a heavy task to take on. The immediacy of social media makes businesses feel the need to consume themselves with every social channel, tweet, and pin. Luckily, there is a way to maintain a strong social media presence for your business without spending 8 hours… Read more »

The Changes in Search & Social in October


We all know that the search and social industry changes rapidly. There were many changes across the niches in October. You may have missed some of these changes, so here is a rundown of the items we feel could be important to you. RankBrain Google has confirmed RankBrain, which is what they call their machine-learning artificial intelligence system… Read more »

4 Tips to Increase Your Mobile Conversions


Not only does Google favor mobile-friendly websites, but people do, too. Everyone from the laying in bed browser to the Pinterest addicted online shopper is using their mobile device more than ever. That means the opportunity for conversions is at an all time high for responsive websites, especially since mobile shoppers are converting at a… Read more »