Posts Categorized: Strategy

How to Use Screaming Frog with Excel

How to Use Screaming Frog with Excel

If you haven’t used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues. It then presents them in a way that is easy to export and edit in Excel. I know, my dream tool. You can get started with Screaming Frog for free! Or you… Read more »

Press Releases Still an SEO Strategy? The Experts Speak

Lately I have been surprised at how many times I have seen people/companies with “Press Releases” listed as one of their main SEO strategies. I thought this was an older strategy that was no longer used for “SEO purposes”, but I don’t know everything. So, I thought I would reach out to some of the best of… Read more »

How To Smartly Localize The Ice Bucket Challenge

When you first heard about the ice bucket challenge, you secretly wondered “How can I newsjack this story for my business?” didn’t you? You can be honest. It wasn’t until the PR person you enlisted for help informed you that trying to benefit from such a sincere story was “kind of a jerk thing to… Read more »

Why Flowdock Is My Favorite Communication Tool

Flow-funny

AuthorityLabs uses Flowdock for communication and it has become a tool I really enjoy using on a daily basis. It is so easy to use and it is a great way to stay in touch with everyone throughout the company. I am going to break down the parts of this tool that I love and show you how it… Read more »

The 3 Questions You Must Ask Before Outsourcing Content

Outsourcing

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave you budget for is working out nicely, helping you put… Read more »

Your Days Of Struggling With Content Creation Are Over

overcome-struggle

I hate keywords. Yes, I just wrote the words that could very well get me kicked out of content marketing. You know what? Your prospects hate keywords, too. If you doubt those words, visit Google Analytics and look at your main product/service pages, then look for pages with the highest bounce rates. Now visit the… Read more »