Posts Categorized: Strategy

Giving A Damn Is Your Business’s Best Blogging Asset

company-blogging

It’s content marketing’s $64,000 question: “What does my company blog about?” No matter the size of the business, the knowledge of the staff or the access to resources, this question inevitably comes up. It makes sense, too, when you consider businesses who blog receive 55 percent more web traffic per month than those who do… Read more »

Steal Mike King’s Ideas To Get Your Feet Wet With Personas

ninja-on-computer

If you’ve ever seen a grown man reduced to tears, you know it’s not pretty. There’s lots of sniffling and “uh-huh-huhs,” in addition to the bits of spittle that fly everywhere as they attempt to talk through the episode. So, you can imagine my discomfort at sitting in a room with the senior vice president… Read more »

Are Conversions A Red Herring To Your Brand’s Content Strategy?

Real-people

As a dyed-in-the-wool strategist, nothing gets me more excited than going after the soft underbelly of the competition. I’ve seen time and time again that when a business commits to smartly zig when others zag, the dividends can far exceed what anyone initially expected. But this only happens if business owners are open-minded, willing to… Read more »

How to Use Screaming Frog with Excel

How to Use Screaming Frog with Excel

If you haven’t used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues. It then presents them in a way that is easy to export and edit in Excel. I know, my dream tool. You can get started with Screaming Frog for free! Or you… Read more »

Press Releases Still an SEO Strategy? The Experts Speak

Lately I have been surprised at how many times I have seen people/companies with “Press Releases” listed as one of their main SEO strategies. I thought this was an older strategy that was no longer used for “SEO purposes”, but I don’t know everything. So, I thought I would reach out to some of the best of… Read more »