Posts Categorized: Strategy

3 Tips For Putting Worries About Google Penguin Behind You

I spent most of the weekend thinking about and laughing at penguins, after seeing a promo for Dreamworks Animations’ Penguins of Madagascar (shown above), a hilarious animated comedy set to debut in November. However, on Sunday, when I saw it was confirmed that Google had launched the long-anticipated Penguin 3.0 Update, there wasn’t much laughing… Read more »

How To Build Relationships And Links For Your Business

Link building is one of the most talked about but most poorly understood areas of online marketing and SEO. Everyone recognizes the value assigned to links; not enough people understand the best means of acquiring links or the role links play in making their business stick out from the crowd. However, for Julie Joyce, links… Read more »

Giving A Damn Is Your Business’s Best Blogging Asset

company-blogging

It’s content marketing’s $64,000 question: “What does my company blog about?” No matter the size of the business, the knowledge of the staff or the access to resources, this question inevitably comes up. It makes sense, when you consider businesses who blog receive 55 percent more web traffic per month than those who do not…. Read more »

Steal Mike King’s Ideas To Get Your Feet Wet With Personas

ninja-on-computer

If you’ve ever seen a grown man reduced to tears, you know it’s not pretty. There’s lots of sniffling and “uh-huh-huhs,” in addition to the bits of spittle that fly everywhere as they attempt to talk through the episode. So, you can imagine my discomfort at sitting in a room with the senior vice president… Read more »

Are Conversions A Red Herring To Your Brand’s Content Strategy?

Real-people

As a dyed-in-the-wool strategist, nothing gets me more excited than going after the soft underbelly of the competition. I’ve seen time and time again that when a business commits to smartly zig when others zag, the dividends can far exceed what anyone initially expected. But this only happens if business owners are open-minded, willing to… Read more »