How Your Business Can Take Advantage of Summer Slowness

Businesses of all types have a lot to gain from the scorching summer months. The benefits aren’t only limited to air conditioning and ice cream in the office freezer. A successful business can use summertime as an opportunity to build their team, strike up new relationships with old customers, or even gain new clients by running exciting new promotions that get people talking about their brand. Summer can provide a breath of fresh air for all businesses, regardless of the temperature.

If Your Team is in a Slump

Predator, PreyThink outside of the box with team building. Getting everyone together for coffee and donuts for another summertime icebreaker meeting is wonderful, but if you want to know what makes people tick and foster relationships that expand outside the office, bring together employees with common interests.

If your office is full of fitness fanatics; try something a little crazy. This varies by level of fitness and office environment, as all race participants have to register as individuals and not as a team – but Run For Your Lives is a 5K race that enables its participants to run as either hordes of undead zombies shambling toward race participants, or lets you be the bait, stumbling through a grueling obstacle course while being chased by said undead masses. A 5K race isn’t particularly long, so even if you have people saying, “I’m not in shape to do that!” try suggesting they put on their best fake blood and shamble along as a zombie to join in the fun. (I don’t mind admitting I’d have to be a zombie because I’m not a runner!)
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Hollywood Hack Day & Popify.tv

Hollywood Hack Day
Hollywood Hack Day was June 9 & 10 and we took the AuthorityLabs dev team on a road trip from Chandler, AZ to Hollywood, CA for a little developer R&R. That’s right, R&R for us is a weekend of little sleep, lots of pressure and presentation on what we accomplished to a room of 150+ people.

The team (myself, Matthew, Dave and Steve) headed out of town Friday. On the drive to Hollywood we discussed ideas, concepts and strategies for the weekend. Sticking to our strengths we decided on aggregating all of the concert data from around the web and sharing that info based on your location. Step 1 done. Off to the bowling alley for some pre game fun.
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Spy on Competitors for Keyword Opportunities

One of the common misconceptions amongst people trying to rank in Google for a given term, is that the sky is the limit. For instance, some might think because they’re in the tourism business that they can rank in the top 10 for “travel.”

With universal search, one day, maybe. But we want to consistently rank for the terms that mean the most to our business that are within reach.

One way to figure out if a keyword is a good opportunity is to see what sites currently rank in Google. That will give you a pretty good idea that if there isn’t a site like yours (i.e. a competitor isn’t ranking), then it might be more difficult to penetrate because Google is essentially saying, they don’t want sites like yours in that search result.

That means we need to do a lot of Googling to see where our competitors rank, right? Well, kind of. Googling hundreds of keywords is incredibly time intensive so why not use a tool that already checks site rankings in Google to speed up the process?

What we’re looking for are keywords where Google says sites like ours belong. To do this, we are going to use a tool called KeywordSpy to identify great opportunities to rank. Just to note before we dive right in: KeywordSpy is meant to give an overview of rankings, not necessarily the exact rankings. Therefore, if KeywordSpy says www.eyeglass.com ranks #1 for “cool glasses” it could actually rank #3 or #10 tomorrow.

For this example we’re going to be using the eyeglass frame space. At the end of the exercise you should have a keyword list where Google is already rewarding your competitors, so why not you? [Read more...]

Want a Free Site Audit?

It’s no secret that site audit panels are some of the most popular sessions at all the various SEO and affiliate conferences. As a result of the success and feedback I’ve heard from the analysis of Target’s new website, I decided that we’re going to start doing site audits on a regular basis. They won’t be full-on audits like you’ll get from a paid consultant, but they will point out easy fixes and recommendations for making your site better. This won’t be meant to bash anyone specifically and will be gentler than what we did with Target. This is an opportunity for people to not only learn what could be done better on their own site but also gives others the ability to learn based on real life scenarios.

We’re going to initially shoot for one every two weeks but if there’s good feedback it may be more.

The Rules

  • Submit only one of your sites for audit.
  • Email must be sent to siteaudits AT authoritylabs.com and must come from an email on the domain that is being audited (no throwing other people under the bus :P ).
  • Not everyone will get a chance to have their site audited. We will choose based on what we feel people can benefit the most from.
  • By submitting a site, you accept the risks involved in having us pick your work apart.
  • We’re not doing this to “out” anyone, so if you’re doing all kinds of shady stuff, we likely won’t pick your site for review. We’d suggest not even submitting it in the first place since people will be allowed to comment and add their thoughts. It’ll save both of us a headache.
  • No purchase necessary. Void where prohibited.

Your SEO Might Suck If…

There are plenty of people who claim that SEO is a science. They say nearly every problem can be solved with a repeatable solution and that high page ranking is more of a function of long hours than smart work. They are wrong.

Proper SEO is more of an art than a science. Sure, there are plenty of repeatable steps the best guys practice in order to up your website’s visibility, but to think there’s any kind of one-size-fits-all approach will get you in a situation just like JCPenney.

Here are a few of our most-seen SEO mistakes that far too many people make.

1. Serving broken pages with a 200 response code

So you moved content, deleted a page or just didn’t get around to finishing a page you started. Do you leave it there? Of course not, unless you’re Greyhound. Greyhound.com/locations should be redirecting to the new Greyhound locations page, but apparently whomever constructed their site doesn’t seem to think so.

Seems /locations would be the ideal place to find locations of Greyhound terminals on their site.

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How We Moved AuthorityLabs to WordPress

When I started full-time at AuthorityLabs in January, one of our main goals was to get a new design on the main site and on the blog. We discussed a few options and ultimately decided to merge authoritylabs.com/blog/ into the main site at AuthorityLabs.com and get the entire site into WordPress.

Step 1: Planning

We created a Writeboard in Basecamp and started putting notes down. The notes were broken down as follows:

  • Design Needs – this covered things like the style of social icons we wanted (beakers), blog page design, signup page design, and the frame work we decided to use (Thesis).
  • Signup Handling – We needed to make sure that the signup form, which leverages functionality from the overall AuthorityLabs application to run would continue to work similar to how it had worked before. The affiliate program and tracking referrals through that were also part of this planning.
  • Merging the Sites Together – Since the blog was already on WordPress and there were far more pages there than on the main site, we decided to use the blog’s WordPress installation and make changes from there. That meant changing the blog homepage to the /blog/ directory, making sure we redirected pages from the old site, and getting the content from old, static pages on the main site into WordPress
  • Plugins – Yeah, plugins needed their own planning. Most people are using way more WordPress plugins than they need. The old authoritylabs.com/blog/ site had several plugins that needed to be dumped or changed.

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