Posts Categorized: Strategy

The Changes in Search & Social in October

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We all know that the search and social industry changes rapidly. There were many changes across the niches in October. You may have missed some of these changes, so here is a rundown of the items we feel could be important to you. RankBrain Google has confirmed RankBrain, which is what they call their machine-learning artificial intelligence system… Read more »

4 Tips to Increase Your Mobile Conversions

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Not only does Google favor mobile-friendly websites, but people do, too. Everyone from the laying in bed browser to the Pinterest addicted online shopper is using their mobile device more than ever. That means the opportunity for conversions is at an all time high for responsive websites, especially since mobile shoppers are converting at a… Read more »

Q&A With Online Marketing Experts: Does Social Media Affect Rankings

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Does social media affect SEO and rankings? This question has been argued by the online marketing industry for years. Some argue there’s statistical evidence that proves social media has a correlation with SEO and rankings, whereas others oppose the idea due to Google’s Matt Cutts’ statement video discussing the subject. Where do you stand? Do… Read more »

6 Ways to Create New SEO Keywords

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Keywords have a lot to do with SEO. Using the wrong keywords can cost you conversions, while utilizing the right keywords can increase web traffic and rankings. Although they are primarily used for Adwords, keywords can be placed throughout websites, in blog posts, and social media updates. Embedding keywords in such places can help improve… Read more »

Retargeting in PPC & Social – AuthorityLabs HoA Recap, Video, & Podcast

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This episode of the #Authority HoA was originally streamed live on September 2nd with featured guests Sean Dolan, President of PushFire, Inc. & Rachel Malone-Olson, Social Account Manager at aimClear, and hosted by Melissa Fach, produced by Michelle Stinson Ross, and color commentary from AuthorityLabs CEO, Chase Granberry. Below we a have a quick written recap, the video and… Read more »