Posts Categorized: Strategy

The 3 Questions You Must Ask Before Outsourcing Content

Outsourcing

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave you budget for is working out nicely, helping you put… Read more »

Your Days Of Struggling With Content Creation Are Over

overcome-struggle

I hate keywords. Yes, I just wrote the words that could very well get me kicked out of content marketing. You know what? Your prospects hate keywords, too. If you doubt those words, visit Google Analytics and look at your main product/service pages, then look for pages with the highest bounce rates. Now visit the… Read more »

Data Visualization Guide for Marketers

Data Visualization Guide for Marketers

My goal for this guide is to show Internet marketers how they can use all of the various types of charts and graphs at their disposal to visualize their data and find actionable insights. I used Annie Cushing’s MozCon 2014 presentation and her Comprehensive Guide to Excel Charts for Marketers video, along with Microsoft’s guide… Read more »

5 Marketing Lessons from Jiro Dreams of Sushi

Image courtesy of Magnolia Pictures If you haven’t seen the beautifully shot documentary Jiro Dreams of Sushi by David Gelb, I highly suggest you set aside some Netflix time in the near future to do so. The movie is touching, gorgeous and inspiring. That being said, I also found myself thinking about the documentary for… Read more »

Why Your Business Must Adopt A Tough Medicine Mindset

Tough mindset

Blogs don’t normally keep me up at night, but two posts I read last week did just that. One was a LinkedIn post from Mark Traphagen who shared a tip he picked up from a podcast with Jay Baer about the value of providing “…and therefore” content, which is essentially highlighting what the information means and how readers… Read more »

Excel 105: PivotCharts Tutorial [Video]

Excel 105: PivotCharts [Video]

In my last post I discussed creating Pivot Tables on Mac and PC. Today we will take the next step in Excel,  PivotCharts! Ironically, I find that charts are much easier to work with. But, only if the PivotTable is set up correctly to start with. So, if you missed the creating pivot tables post… Read more »