“The trouble with the world is that the stupid are so confident while the intelligent are full of doubt.”
- Bertrand Russell
I’m not sure about the world at large, but that quote by Bertrand Russell pretty much nails the SEO industry.
In an industry governed by an algorithm that reportedly incorporates over 200 factors and has countless PHDs working to improve it, we’re constantly bombarded with people claiming to have discovered the key to the topic du jour. To make matters worse, there always seems to be a massive number of people willing to believe the claims, no matter how bombastic!
Wild A** Guesses
In the aftermath of Google’s Penguin updates, the blogosphere has been flooded with articles discussing what Google changed, what sites it impacted, and most importantly, how to recover if your site was spanked… all within a week of the update rolling out!
We literally had dozens of articles “educating” readers on how to recover from an update before even a SINGLE site recovered!