Posts Categorized: Strategy

5 Things Your Business Should Be Tracking

tracking

There are tons of valuable stories in the data about your brand. Stories that can inform you about how your brand is perceived by the public. Stories about what your potential customers really need. Stories about how your competitors connect with the marketplace. No matter how big or how small your business is, there are… Read more »

Winning at Pinterest: 9 Ways to Increase Traffic Using Pinterest

Winning-at-Pinterest

If 69% of online consumers are going to Pinterest with intent to purchase items, why not take advantage, and help improve your sales and web traffic with Pinterest? Speaking of visitors, most Pinners, 80% of Pinners, are accessing Pinterest on their phone, which means they’re then being directed to your website mobily (cough *mobilegeddon* cough)…. Read more »

In-House SEOs: 7 Ways They Can Make Your Life Easier

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Every company has their own specific budgets and goals, each playing a large role in deciding what kind of SEO assistance is best for them. While some prefer agencies, others prefer having an in-house employee managing their SEO. The decision is unique per organization and is based off of several factors: company size, employee budget,… Read more »

Tips for Optimizing Tweets in Search

Optimizing-Tweets-Search

A few months ago Twitter and Google released the news that after a 5-year hiatus, Google has been granted full access to the Twitter API, enabling the search engine to feature tweets in search results on a grand scale. All indications were that by midyear we would see content from the micro-blogging site in search… Read more »