Posts Categorized: Strategy

The Most Effective Link Request Email

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As soon as marketers figured out that links helped your site rank in Google, SEO blogs started writing posts about how to get more links. Over the years we’ve burned through several link building ideas and trends including reciprocal linking, link wheels, widget spam, paid links and link networks. And, while many SEO agencies now… Read more »

The Consumerist Commits SEO Suicide

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It’s not often we get to watch an extremely popular site commit SEO suicide but that’s exactly what’s going on over at Consumerist. On September 20th the site was apparently hacked and began redirecting users off to other spam sites. As is often the case, the site was compromised via “systems maintained by our former… Read more »

A Call for Scientific SEO Testing

Some SEO Testing is Nothing But Hot Air

“The trouble with the world is that the stupid are so confident while the intelligent are full of doubt.” – Bertrand Russell I’m not sure about the world at large, but that quote by Bertrand Russell pretty much nails the SEO industry. In an industry governed by an algorithm that reportedly incorporates over 200 factors… Read more »

How to Alienate Your Social Media Audience

Social media is a powerful tool in the right hands, and your business can do great things with a well executed Facebook or Twitter campaign. But you can harm your business if you’re not careful when executing your social media strategy. There are a couple of quick ways to alienate your social media audience… I… Read more »

How Your Business Can Take Advantage of Summer Slowness

Businesses of all types have a lot to gain from the scorching summer months. The benefits aren’t only limited to air conditioning and ice cream in the office freezer. A successful business can use summertime as an opportunity to build their team, strike up new relationships with old customers, or even gain new clients by… Read more »

Hollywood Hack Day & Popify.tv

Hollywood Hack Day was June 9 & 10 and we took the AuthorityLabs dev team on a road trip from Chandler, AZ to Hollywood, CA for a little developer R&R. That’s right, R&R for us is a weekend of little sleep, lots of pressure and presentation on what we accomplished to a room of 150+… Read more »