Posts Categorized: Tips

Analyzing Page Titles with Screaming Frog [VIDEO]

Analyzing Page Titles with Screaming Frog [VIDEO]

I’m sure many of you have read Brian LaFrance’s latest post on how Google looks at your page titles. If you haven’t checked it out yet. Do ett! In this tutorial, I will show you how to take your page titles and give them a make over! Screaming Frog is an incredible tool to do… Read more »

Freaky Friday Halloween Must-Reads

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We know it’s Halloween, and soon your blood sugar will be through the roof, from all the candy you’ve eaten, and your neighborhoods will be swarming with Frozen and Maleficent characters, in addition to Mutant Ninja Turtles, vampires and clowns. But, before the excitement begins, we figured we couldĀ fill your head with a little knowledge,… Read more »

We Are Making Online Marketing More Difficult Than It Has To Be

One of the quotes I fell in love with in college is attributed to Albert Einstein: “Make everything as simple as possible, but not simpler.” To my ears, the sentence called on everyone, from scientist to laborers, to express their ideas and thoughts as simply as possible, which serves to aid the examination and application… Read more »

Measuring, Managing and Marketing What Matters Most: Part 1

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Recently, I was digging around the web for stats related to online marketing, when it hit me: We’re all awash in a sea of information. There’s data on top of data on top of data associated with anything and everything, from social media to content amplification, web design and branding. What marketers need is answers,… Read more »