Posts Categorized: Tips

How To ‘Keep The Main Thing The Main Thing’

Focus

Google’s latest change, removing Authorship from the search results, was a enough to set the online marketing community aflutter, as folks wondered what’s next from the search engine juggernaut. It doesn’t help that a rumored Panda refresh sent tremors through the industry recently and, word is, a Penguin update is expected any day now. What’s… Read more »

Growing Your Network Is Essential For Growing Your Business

Growth

I’m on record as saying brand storytelling, at least as it’s typically executed, is a bunch of hooey sold by marketers as a means of getting the content business from brands. Even so, I do rather enjoy telling stories, especially those that help illustrate a point. For example, I can’t think of a single time… Read more »

How to Use Screaming Frog with Excel

How to Use Screaming Frog with Excel

If you haven’t used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues. It then presents them in a way that is easy to export and edit in Excel. I know, my dream tool. You can get started with Screaming Frog for free! Or you… Read more »

Ditch The To-Do List and Instantly Get More Done

You’ve read about the Pomodoro Technique, the Marinara Technique, the Burrito Principle, the Not to-Do List, and every other system designed for streamlining your day. Still, you resort to the tried-and-true Sticky Notes for organizing your to-dos, and that, too, is a frustrating affair. They either get lost, get smudged or, worse yet,  get ignored… Read more »

Press Releases Still an SEO Strategy? The Experts Speak

Lately I have been surprised at how many times I have seen people/companies with “Press Releases” listed as one of their main SEO strategies. I thought this was an older strategy that was no longer used for “SEO purposes”, but I don’t know everything. So, I thought I would reach out to some of the best of… Read more »

7 Harsh Truths That Should Guide Your Content Marketing Journey

When you first heard that content marketing was the surest avenue to bring your business the customers you desire, you were skeptical, but you committed to it. You hired two copywriters, an SEO and a part-time social media manager, dove fervently into Google Analytics, contracted with a conversion-rate-optimization firm, brought on two additional salespeople, redesigned… Read more »