Posts Categorized: Tips

Does Your Content Look Like Panda Chowder To Google?

Does Your Content Look Like Panda Chowder To Google?

Few things make content marketers more jittery than Google penalties, which can be swift, harsh and lasting. Any business owner that’s ever suffered through a penalty will use words like “painful,” “severe,” unclear” and “lengthy.” CMOs and CEOs tend to get real close and personal with their in-house SEOs and content people when their business… Read more »

How To ‘Keep The Main Thing The Main Thing’

Focus

Google’s latest change, removing Authorship from the search results, was a enough to set the online marketing community aflutter, as folks wondered what’s next from the search engine juggernaut. It doesn’t help that a rumored Panda refresh sent tremors through the industry recently and, word is, a Penguin update is expected any day now. What’s… Read more »

Growing Your Network Is Essential For Growing Your Business

Growth

I’m on record as saying brand storytelling, at least as it’s typically executed, is a bunch of hooey sold by marketers as a means of getting the content business from brands. Even so, I do rather enjoy telling stories, especially those that help illustrate a point. For example, I can’t think of a single time… Read more »

How to Use Screaming Frog with Excel

How to Use Screaming Frog with Excel

If you haven’t used Screaming Frog, you are missing out. Screaming Frog is a tool that scrapes your site and identifies common SEO issues. It then presents them in a way that is easy to export and edit in Excel. I know, my dream tool. You can get started with Screaming Frog for free! Or you… Read more »