Posts Categorized: Tips

5 Hard Times Every Business Will Face on Social: What to Do

tough-times

I have been managing social accounts for various businesses for about 5 years. I do really love social and it can be very rewarding, but there are times when things can get very difficult. I think any business that wants to have a strong social presence should have plans and strategies in place for dealing… Read more »

Writing for Your Audience Means Including Search Engines

I realized the other day that I’ve been making a mistake when giving Web writing advice. For quite a while now, I’ve been saying, “Write for your audience, not search engines.” In fact, I’m not the only one saying that. That statement is only half right. The fact is, you should be writing for your… Read more »

Excel 104: Pivot Tables on Mac and PC [Video]

Excel 104: Pivot Tables on Mac and PC [Video]

My first impression of a Pivot Table: They are scary, confusing monsters that always make your data look funky. Once I got over the intimidation of them: They are the magical, unicorn warriors of the Excel world. The main thing that Pivot Tables do is … pivot … your data. Just like you would while trying to… Read more »

Focus on the Outstanding: Write Less and Write Better

Little Hero

There is so much content being cranked out it is really impossible to read it all. I notice that much of the content appears to be calculated topics that I think are chosen strictly with the goal to bring in traffic. From what I see most of those articles have the same basic information I have… Read more »

101 Wednesday Recap: Basic Formulas in Excel

101 Wednesday Recap: Basic Formulas in Excel

Formulas in Excel are basically the keyboard shortcuts of any program. They make operating through large data dumps 10x faster. Do you spend time copying and pasting over and over to combine or look up data? Then this tutorial will be the start of lots of time saved. You’ll be pony status at the end… Read more »