Posts Categorized: Tips

4 Surefire Ways You Can Create An Indispensable Brand

Jay Baer’s book Youtility makes a point, on page 30, that’s as important as it is easy to miss: “Stop trying to be amazing and start trying to be useful.” I first read the line in July, during a flight to the West Coast, and since that time it’s occurred to me that the point… Read more »

Does Your Content Look Like Panda Chowder To Google?

Does Your Content Look Like Panda Chowder To Google?

Few things make content marketers more jittery than Google penalties, which can be swift, harsh and lasting. Any business owner that’s ever suffered through a penalty will use words like “painful,” “severe,” unclear” and “lengthy.” CMOs and CEOs tend to get real close and personal with their in-house SEOs and content people when their business… Read more »

How To ‘Keep The Main Thing The Main Thing’


Google’s latest change, removing Authorship from the search results, was a enough to set the online marketing community aflutter, as folks wondered what’s next from the search engine juggernaut. It doesn’t help that a rumored Panda refresh sent tremors through the industry recently and, word is, a Penguin update is expected any day now. What’s… Read more »

Growing Your Network Is Essential For Growing Your Business


I’m on record as saying brand storytelling, at least as it’s typically executed, is a bunch of hooey sold by marketers as a means of getting the content business from brands. Even so, I do rather enjoy telling stories, especially those that help illustrate a point. For example, I can’t think of a single time… Read more »