Click Rate for Organic Rank Positions

I was curious as to how much more traffic a site could get if it was #1 vs. #2 and ran across this post from Jim Boykin’s blog. Evidently the data is from AOL from around 2006, which is a old but still relevant. This is why the SEO industry is getting larger every year compared to other marketing outlets given the current economic conditions we’re in.

Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less than ^
Click Rank3: 418,643 = 1.4x less than ^
Click Rank4: 298,532 = 1.4x less than ^
Click Rank5: 242,169 = 1.2x less than ^
Click Rank6: 199,541 = 1.2x less than ^
Click Rank7: 168,080 = 1.2x less than ^
Click Rank8: 148,489 = 1.1x less than ^
Click Rank9: 140,356 = 1.05x less than ^
Click Rank10: 147,551 = 1.05x more than ^

I believe that people who think it’s better to be anything other than #1 are just fooling themselves….click through rates and conversions aside, The fact lies that you’ll get 3 1/2 times more traffic being #1 as opposed to #2, and the numbers keep sliding from there.

About Chase Granberry

Chase Granberry Founder and CEO of AuthorityLabs. He loves building things on the Internet, skiing in the winter and his beautiful wife.

Filed under: Optimization