All the marketing blogs are discussing how important content marketing is, but many businesses are still not believers. Well, there is one brand that believes in content marketing and I think most businesses can trust what they have to say, Coca-cola. Looking at how the big brands handle content strategies and targeting is always a good way to gain some insights. Fannit created an infographic based on Coca-cola’s content marketing strategies. Below are four questions/strategies summarized from Coca-cola’s manager of digital communications and social media, Ashley Callahan.
I believe every business needs to examine the 4 questions below closely before they consider creating any form of content marketing – blog posts, videos, articles, infographics, etc. Then, after content creation your team should look at the piece created and ask the 4 questions again. Content marketing can work, but strategy and research are needed first.
Click to expand infographic.