Coca-Cola Sees Content Marketing as Optimal Marketing Strategy

All the marketing blogs are discussing how important content marketing is, but many businesses are still not believers. Well, there is one brand that believes in content marketing and I think most businesses can trust what they have to say, Coca-cola. Looking at how the big brands handle content strategies and targeting is always a good way to gain some insights. Fannit created an infographic based on Coca-cola’s content marketing strategies. Below are four questions/strategies summarized from Coca-cola’s manager of digital communications and social media, Ashley Callahan.

I believe every business needs to examine the 4 questions below closely before they consider creating any form of content marketing – blog posts, videos, articles, infographics, etc. Then, after content creation your team should look at the piece created and ask the 4 questions again. Content marketing can work, but strategy and research are needed first.

Click to expand infographic.

Cokeinfographic

About Melissa Fach

Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.