Cultural Shift in Marketing: A Presentation to Learn From

Mat Siltala, Avalaunch Media, gave this presentation at Pubcon NOLA in May 2013. This presentation gives some great advice on integrating social media into your marketing strategies. More importantly, there are a lot of fantastic social media recommendations many businesses can learn from. Matt also gives examples of what to do and what not to do in in regards to social.

About Melissa Fach

Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.


  1. Thanks so much for the write up. Hope this was good info for people!