I’m sure you already know the laundry list of benefits that infographics can have on your content marketing efforts:
- Attention-grabbing visual content that’s more memorable than text-based content.
- Content that’s in a highly-shareable format that people can easily embed on their site.
- Referral traffic from blogs that publish your infographic.
- Editorial backlinks from sites that share or embed your infographic on their site.
- Brand awareness and exposure.
Considering that a single infographic can cost up to $15,000, it makes sense to squeeze the most SEO juice out of every infographic that you publish.
Here are a few tested strategies you can use to get more backlinks from your infographic marketing campaigns.
Outreach Like a Boss
Most infographic marketing campaigns look like this:
Step #1: Publish the infographic on their blog
Step #2: Send out a Tweet about the infographic
Step #3: Wait for an email from the Huffington Post saying that they published the infographic.
Unless you have the luxury of a blog that gets thousands of visitors per day, you need to pound the pavement with a blogger outreach campaign if you want your infographic to have any legs.
(In fact, even ballers like Neil Patel email hundreds of people when they publish something epic on their blog)
Is blogger outreach easy and fun?
Is it effective?
Because top blogs in your niche get bombarded with dozens of infographic pitches every day, you need to tread lightly with your infographic outreach.
Here’s a two-part outreach script that’s worked really well for me:
I was hanging out on SITE today and found your post about TOPIC.
I actually recently published an infographic about TOPIC that I think you’dget a kick out of.
Let me know if you want to check it out
Sure, here you go:
Also, let me know if you ever want to publish the infographic on your site.
I’d be happy to write a “mini guest post” as an introduction for the infographic just for you : )
This one-two punch works so well because:
- They’re both short and sweet (which busy people appreciate)
- You ask permission before you make your pitch
- You offer to add value to their site (via the “mini guest post”)
Reverse Engineer With Google Reverse Image Search
Reaching out to bloggers in your niche will land you some high quality infographic placements…
…but reaching out to bloggers that have already shared a similar infographic will skyrocket your success rate.
Here’s how to find them:
Search in Google for “keyword” + “infographic”:
Look for an infographic in the results that’s been syndicated on an authority site:
Right click on the infographic and copy the image URL:
Head to Google Images and enter the image’s URL into the search field:
Email the sites that come up with the script above:
Create a Non-Spammy Embed Code
An embed code that people can easily use to embed your infographic on their site is infographic marketing 101.
You can make one easily using the Siege Media embed code generator tool:
One VERY important thing to keep in mind when creating your embed code is that you should use natural anchor text (preferably your site or brand name) in the embed code link.
In other words, you want to do something like this:
Not only will this nice-and-natural anchor text help you avoid Penguin, but will make it more likely that bloggers actually embed your infographic (no one wants to link out with spammy, exact match anchor text).
Write Unique Descriptions for Infographic Directory Submissions
There are dozens of free infographic directories that you can submit your infographic to in exchange for a backlink (here’s a list by Wow Internet).
But like any quality site, authoritative infographic directories want unique text-based content. Some even outline that requirement in their submission guidelines:
You may not realize it, but most infographic directory moderators actually check to see if the description you submit is unique. And when they see that you’re recycling the same description all over the web, they hit delete faster than you can say “duplicate content”.
I’ve literally increased my infographic directory success rate by more than 250% simply by writing a unique description for each site that I submit to.
The next time you want to get more backlink bang for your infographic marketing buck, tap into these easy-to-implement (but powerful) strategies. As you may have noticed, they only work if you have an excellent infographic to promote.
But if you have something special on your hands, these strategies work really well for generating more links and attention for your infographic.