Great Tips for Conducting Market Research Before Executing Strategies

This is perhaps the best video I have seen in a very long time. Rand Fishkin breaks down a “Researched-Based Roadmap” and the different “Types of Market Research” each business should take the time to do before executing marketing strategies.

I really enjoyed the points about personas, channels, tactics and the information we as businesses must provide to earn conversions. I also suggest you pay close attention to the competitive market research and customer research suggestions. I hope you enjoy the video and much as I did. There is a lot to learn from one of the best marketers in our industry.

About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also the Community Jedi at AuthorityLabs, an associate on the Community Team at Moz, a past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.

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