Great Tips for Conducting Market Research Before Executing Strategies

This is perhaps the best video I have seen in a very long time. Rand Fishkin breaks down a “Researched-Based Roadmap” and the different “Types of Market Research” each business should take the time to do before executing marketing strategies.

I really enjoyed the points about personas, channels, tactics and the information we as businesses must provide to earn conversions. I also suggest you pay close attention to the competitive market research and customer research suggestions. I hope you enjoy the video and much as I did. There is a lot to learn from one of the best marketers in our industry.

About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also the Community Jedi at AuthorityLabs, the Social Community Manager for Pubcon, a past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.

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