How does Google treat hidden content which becomes visible when clicking a button?

Google’s Matt Cutts answers this question in the video below. Does Google think this type of content hidden text is sneaky to trick the algorithms? Well, it depends on how it is done. Matt explains when it is alright to have hidden content and when it is not.

About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also the Community Jedi at AuthorityLabs, an associate on the Community Team at Moz, a past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.

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