After the latest local changes Google made to the search results we had a lot of updates to do with regards to how we process the local results. Those updates are now live and have been for a few days. Here’s an overview on how we parse each kind of local search result we’re getting served. We’re currently getting served three different types: the old style, the newest integrated style, and another style similar to the old style only the text that preceeds that pack starts with “Places for…”.
We’ve had a few questions on exactly how we plan on calculating rankings with these new results and why. Basically we try and make the “rank” reflect where that site would actually be located within a traditional search results page.
Click on each image to see the full serp.
Integrated Local Results
Places for Results
Fully Integrated Results