Lots to Learn From: Conversion Optimization – 6 Power Tricks of the Trade

At the recent Interactivity Digital Conference in South Beach Angie Schottmuller presented “Conversion Optimization – 6 Power Tricks of the Trade“. Angie provides a lot of information on conversion optimization factors and offers many valuable suggestions that any business can learn from. See the presentation below to get great tips on:

  • Use-Centered Strategy – Goals and personas.
  • Landing Page Elements – Tips and layouts.
  • Call-To-Action – What you need to know about colors and wording.
  • Web Forms – Funnels and simplicity.
  • Credibility – Sources, reviews and testimonials.
  • Instant Gratification – Things to think about.
  • Prioritizing

About Melissa Fach

Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.