Lots to Learn From: Conversion Optimization – 6 Power Tricks of the Trade

At the recent Interactivity Digital Conference in South Beach Angie Schottmuller presented “Conversion Optimization – 6 Power Tricks of the Trade“. Angie provides a lot of information on conversion optimization factors and offers many valuable suggestions that any business can learn from. See the presentation below to get great tips on:

  • Use-Centered Strategy – Goals and personas.
  • Landing Page Elements – Tips and layouts.
  • Call-To-Action – What you need to know about colors and wording.
  • Web Forms – Funnels and simplicity.
  • Credibility – Sources, reviews and testimonials.
  • Instant Gratification – Things to think about.
  • Prioritizing

About Melissa Fach

AuthorityLabs Community Jedi - Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also the Community Jedi at AuthorityLabs, an associate on the Community Team at Moz, a past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.

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