Spending on SEO and other marketing tools is a way for your business to ensure the most bang for your buck. Making your investments work for you without having to do too much extra legwork is crucial. You don’t want to waste valuable time and money on redundancies, so a little planning and collaboration with the rest of your marketing team can ensure you avoid waste.
Using rank tracking to monitor current search engine rankings coupled with PPC advertising are a good start to any branding campaign. Making sure that your site is what comes up when people search for terms relating to your company, that your keywords are on track with what the competition is using, and that your pay-per-click ads are leading to actual sales will aid in your success.
If you’re using your Google Analytics properly, you should also know how to track your conversions. If you haven’t quite figured that out, find someone on your team who can. Dovetail your AdWords campaign with conversion trackers if at all possible. Google helps make this easy by using a snippet of HTML offered on their support page. This is a fairly effortless way to increase your ROI and customers’ time spent on your brand website.
Figure out ways to maximize conversions on your site. A well-designed website that delivers your brand and product to your customers in a way that will make them want to not only browse your site, but make a purchase from it, is invaluable. Browse the site yourself, as if you were a consumer. Test out what might not be working, and redesign it. Have a page that’s out of date or not yet up to par with your current goals? Get your design team together, or hire someone to overhaul the page or site in question. This is a great way to put your budget to work. Overall, do the best you can with the tools you have available.
If you have a tight budget, simply get the best out of the money you have at hand. It’s important to monitor your performance and progress with a rank tracker like AuthorityLabs, which starts at only $49.00. Making sure you have a site that search engines like Google ranks properly, and that works well and engages your customers is only the starting point. Identify what you need to have to be successful in terms of branding. Is it making your product sell itself by being invaluable to your target audience, better graphics, or a more streamlined website? The answer is as unique as your company!
Have you had success with your marketing spending budget? What has or hasn’t worked for you? Let us know!