Most Internet savvy people understand how critical it is to have a site that works well for mobile users. The amount of sales through mobile apps and websites is increasing at a rapid rate. Not making mobile sales a priority is unwise.
Sometimes it is difficult to help business owners understand how important it is to invest advertising dollars to create opportunities to sell through mobile devices. I believe the infographic below could help marketing consultants and marketing mangers help business owners understand why they need to invest in mobile-friendly websites and/or the creation of apps that allow users to buy products through their mobile devices.
The infographic from Kissmetrics below gives statistics on mobile ecommerce trends and mobile experiences. Make sure to pay close attention to the “% of purchases through mobile devices” and also “mobile payment volume”. As a frequent mobile shopper myself I found the statistic for “the number of people shopping via mobile” interesting and also the website abandonment numbers.