LinkedIn Secrets by Marty Weintraub

being-seen-linkedinWhile in Duluth, MN at the 2015 Zenith Social Media Conference, I sat in a session entitled, LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a Day. Here are the take-aways that you can implement right away:

Via Marty Weintraub Founder, aimClear Marty-Weintraub-aimClear

  • There’s nothing typical about what Marty Weintraub has to share.
  • This is not about how to engage or optimize your profile.
  • This is about building an powerful distribution network where thousands of focused LinkedIn users friend you.

While the process Marty outlined is not complicated or difficult to do, it IS time consuming and at times a bit mind-numbing. So, why do this? The huge benefit of free distribution of social content is overwhelmingly worth the investment of time.

All you are after is getting people to look at your profile, but the process will enable you to identify lots of people focused in your vertical space.

The #1 thing you can do to get LinkedIn to value you is to get people to look at your profile.

If you don’t get into the elevator, then there is no pitch.

LinkedIn is well worth your energy. LinkedIn is a social business network marketing monster. Every Fortune 500 company is on LinkedIn. 92% of Fortune 100 companies buy recruiting products. The fasting growing segment in LinkedIn are students.

“If I didn’t have help to do this, I would break my fingers to do it.”

How to move yourself to a Top 1% Profile

It’s human nature – you check me out; I check you out. This is the human reality that can be leveraged to massive effect in LinkedIn.

  1. Identify highly targeted users using LinkedIn advanced search
  2. Visit those users profiles while logged into LinkedIn
  3. Don’t hide, you want people to know you took a look at their profile
  4. Keep an eye on what percentage of the people you look at view you back (viewback percentage)
  5. Of the group that takes a look at you, watch how many request connection with you (followback percentage)

After several months of testing, Marty’s team found that 20% of the people you view will check out your profile in return and 2% will request a connection when they visit.

LinkedIn does not hide the algorithmic proclivity to judge accounts based on views.

Time For a Little Demonstration

First, get your LinkedIn profile back up to date, if you haven’t touched it in a while. And upgrade to a premium account. The search features we are going to show you are not available to a free account.

LinkedIn Profile

Take the time to add a cover image. Most people won’t scroll through your full profile. Make what appears “above the fold” count. In particular, treat the combination of cover and general information as a banner ad for yourself and your brand. While dusting up your profile, take a moment to visit your account settings.

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Make sure that the people you visit can see who has checked them out. No hiding here folks! The whole idea is that you’ve shown interest and you want them to show interest back.

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While you’re still in this settings menu, also make sure that what you share in LinkedIn can be seen. The whole idea is that you WANT LinkedIn to help you distribute your content, it can’t do that if you don’t have things set to friendly sharing mode.

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Now the real fun begins

Choosing who to view here in LinkedIn is like cultivating audiences in any other social network. You picked people on Twitter and Google+ based on their shared interests. This is no different. If you want to rise to the top 1% of LinkedIn profiles in your industry, you need to visit other people in your industry. But don’t stop there. The end game is to get your content in front of the right people. Limit who you view to the most relevant to not just your industry but to your business.

So let’s look at a quick example that I would use.

One of my working goals is to reach out to SEOs that have the decision power to implement use of AuthorityLabs tools. So, I want to limit my search to people at companies large enough and in a decision-making position.

And here is why you need a premium account, these advanced search parameters aren’t available to free users, but are critical to the success of this tactic.

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Choosing to limit your search to 2nd degree connections is like having a friend point someone out to you. When the person you visit see that you have trusted connections in common, they are more likely to go take a look at you. The rest of the choices are based on who you need to reach.

  • Be sure to SAVE that search so that you can get alerts from LinkedIn about new people that fit your criteria.
  • The rest is all about taking the time to go look at everyone in that search list. This is where it gets time consuming and why you need to save the search.
  • Power Differential, the psychological driver’s seat.

Treat this like you did relationships in middle school. Flirt but don’t friend 😉 You pique the curiosity of others by checking them out. Remember when your school chums would let you know that that cute red headed girl liked you? What did you do? You started paying attention to her, checking to see if you might like her too. Then she notices that you’re paying attention. This behavior is what opened the doors to that first conversation and the chance to get to know her. This tactic is like that, but on a much bigger scale.

Permanent free distribution to connections and 2nd degree = why this is important.

Some things to think about when defining your searches.

  • Influencer Distribution – media, rebroadcasters, bloggers
  • Lead Generation
  • Recruitment
  • Thought Leadership Branding
  • PR

In-House SEOs: 7 Ways They Can Make Your Life Easier

seo-relaxed-guy

Every company has their own specific budgets and goals, each playing a large role in deciding what kind of SEO assistance is best for them. While some prefer agencies, others prefer having an in-house employee managing their SEO. The decision is unique per organization and is based off of several factors: company size, employee budget, amount of website management, third-party applications, etc.

Whether you’re pro in-house or pro-agency, this post isn’t to persuade you that hiring an agency is a bad decision, because a lot of the time it isn’t. Instead, we’re going to highlight some of the positive benefits that come with hiring an SEO to work at your company and how much easier it can make your day-to-day operations.

What is an In-House SEO?

An in-house SEO specializes in everything optimization and SEO for the company they work for. They provide the company with the best optimization practices they can to ensure high search engine rankings and conversions. Their tracking skills and data entry are also on point, resulting in beautiful KPI reports and analysis. Generally, an in-house SEO will work as a team to accomplish the heavy to-do list with other SEO specialists and online marketers.

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Image Source: Moz

1. The Personalization

Having an SEO in-house means your business is the only business they’re focused on. Your website goals are their goals. Versus an agency who has several different companies they’re working for, and even more goals to accomplish. Your in-house employee will know everything there is to know about your company: the tone, the branding, the color scheme, etc. All of the day-to-day operations are best performed in-house by an employee that eats, sleeps, and breathes your brand only.

Chris Dugdale, SEO Lead at Tesco.com, served 9 years as an SEO at different agencies before making the transition to in-house. With a little over four years of in-house experience under his belt now, he’s developed a profound appreciation for the in-house experience.

“When in-house, you are immersed in the business; it’s your sole focus and even then, it takes time to really understand the business. With this understanding you can pick your battles and your battlefields. You can take different projects to different stakeholders, knowing that the outcomes are aligned to their respective KPIs.”

2. The Ability to Change

Like chameleons, SEO changes it’s colors on a regular basis. #mobilegeddon

 

Ability-to-change

Having someone in-house managing your SEO makes adjusting things in real-time more realistic. If you’re working with an agency and have a quick update that needs to be made, expect to see an additional expense on the invoice. Pop-up adjustments are usually a cause for an additional expense with agencies. It’s not their fault, though. Since you’re not their only client, they can’t spend all 8+ hours of the day working on just your project. In order for an agency to maintain multiple clientele, and be profitable, an allotted amount of time must be dedicated to each client. Additional time can result in an additional expense. Sending a Gchat to Paul, your in-house SEO, can be much faster and cost effective.

3. The In-House Relationships

Your in-house SEO will better be able to form and keep relationships with the entire team. This is especially important for the content team. Great content doesn’t mean anything to Google without optimization. Having an SEO specialist in-house makes collaborating on projects a million times easier than reaching out to agencies, scheduling new meetings, and paying extra fees. Instead, natural conversations can happen in the break room or simply by rolling your chair from one section of the office to the other.

1f7b1-brooklyn99insider-fireextinguisherrollerchairderbyImage Source: Teamuv.com

4. The Time

Having someone in-house allows for more flexibility with timely projects and adjustments. When it comes to getting something done in a timely fashion having someone in-house is much more efficient than reaching out to a third-party. Not only will you have to throw a few more marketing dollars at your agency to get something changed immediately, but the explanation process will well exceed the time it would take to explain it to Paul, who happened to overhear the idea discussed in the break room.

5. The Cost

You’ll notice “extra fees” and “cost” is being discussed frequently in this post. There’s a reason for that. Depending upon the SEO you hire, as well as the agency, it can be much more cost effective to have someone in-house. If you only have a few hundred dollars to spend on SEO each month (you need a better budget) you won’t be able to afford a quality, non-spammy agency. Whereas, a part-time in-house SEO can come in and clear/update what needs to be done. To top it off, most agencies charge a fee for extra communication and have the right to limit the amount of back-to-back communication (Upset? Re-read point #2). Rolling your chair down the hallway to Paul is a lot more cost effective in the long run.

6. The Heart

As much as agency employees put heart into everything they do, when you’re working for just one company, instead of several, you’re entire focus is dedicated to just that company. As long as you’re taken care of as an employee, you not only invest time, but put a lot of your own soul into the work you do. The trust factor is also much more credible from someone that comes into the office Monday-Friday, participates in group events, and attends each meeting.

7. The Data

If you have a team or specific employee managing your SEO in-house, you can usually afford extra tools to help get the job done. Third-party programs, like Authority Labs, can help you track all of your SEO efforts and calculate needed information to make informative SEO decisions based on data and goals.

Now Provided Example

You can track results by location, keywords (including now provided), competitors and maintain all of your reporting with one tool: AuthorityLabs. Having one tool to accomplish all of those tasks frees up a lot of an in-house SEOs time, so they can focus on analysis and updates.

Like tours? Authority Labs has a pretty cool one, guided by our favorite science guy, Bill Nye (just kidding). But really, take the tour and get ready to have your mind blown. Take it away, Bill!

79933-Bill-Nye-mind-blown-gif-Imgur-WCftImage Source: Pandawhale.com

Social SEO – Zenith Social Media Conference 2015

Social-SEO-Zenith-Conference-2015
I attended a session by Mark Traphagen called, “Google+? Social SEO? SRSLY? Hell YES & Here’s Why!“. Here is a recap: 

Mark is the Senior Director of Online Marketing, Stone Temple Consulting. 

We are coming into a time period where social media is maturing and getting some push-back. With maturity comes the responsibility to demonstrate the real business value. The next steps are integrating the efforts of social and search.

This is not about Google+ or any particular social media channel. It’s about the fact that your prospects are on the other side of a wall in your life and business. How do you find the cracks in that wall to make a connection and build an audience?

Social SEO is one crack in the wall that separates you from your customers that you can exploit and expand.

Social SEO Myths

Correlations between social signals and search engine ranking factors do seem to exist. Several studies have been published that demonstrate how high ranking pages frequently share high social validation. But the assumption that social signals directly affect page rank is short of the mark of what’s really happening.

Stone Temple Consulting has conducted several studies to test how social media interaction with their site content affected Google ranking for that content. Particularly they tested how sharing on Facebook, Twitter, and Google+ impacted search ranking. The results were a mixed bag. For instance, Google does not have indexing access to most of the content posted to Facebook. At the time that Stone Temple studied the Twitter correlation, Google was only indexing 6% of tweets posted. And, at the end of the Google+ study they found no evidence of Google+ shares driving rankings. They did find, however, that Google+ would lead to quick indexation of a page shared on the network. There is evidence that indexation also happens more quickly for pages shared on Twitter. In all of these studies, they never found any evidence that social sharing and engagement had any direct impact on how the linked content ranked in search.

Matt Cutts did at one time confirm that Google does not use social shares as a direct ranking signal. He indicated that social sharing was not a reliable signal because Google is not able the see everything posted in networks other than Google+. Also, the authority on any given topic varies too greatly from person to person.

Google is using social media as a long term, cumulative authority signal.

Sidebar – The one exception is logged-in personalized search. When logged in, personalized search results will include Google+ posts from people and brands that users follow.

So, what about the correlations?

The more likely impact of social signals is that content gets exposed to more eyeballs, thereby increasing the likelihood of the things that DO affect search rankings will happen. The correlation exists but is indirect.

So with that in mind, how can we leverage the social exposure of site content?

The Social SEO Cycle

The combination of social media and content can be used as a machine to drive the activities that will impact search visibility over time. What is crucial to keep in mind is that this is an investment process. It is a set of ongoing tactics that will produce results over a long term commitment. Do not expect SEO magic to happen over night.

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1. Content

Publish Quality Content. Content is what sets the wheels of this cycle in motion. You have to have something to share, or this goes absolutely nowhere. Not just any old content will do. You must consistently produce written pieces, infographics, images, and videos that connect with your audience. Don’t bother publishing anything that isn’t meaningful and valuable to the audience you hope will consume, engage, and share.

2. Visibility 

Shares/Links/Likes – Create The Connections. Social media is no field of dreams. Once set up, the social channels you choose to use to connect with your community have to be maintained and kept active with audience centric posts and engagement. Once you start crafting valuable content, start the social sharing cycle by sharing that content with your social tribes.

3. Audience

Subscribers/Followers – Build A Fan Base. The next step requires you do deepen the relationship with the people exposed to your content. It isn’t enough that people see you. You need them to enjoy what you do enough to join your community. You need to take them from see you to like you.

4. Fans

Fan the Flames and Nurture Your Community. For the people that have chose to identify themselves with you, you have to nurture that relationship. They are not a commodity, they are your friends and advocates. Don’t just push content to them, let them know that you value the time they spend in the community you’re building together. Engage. Respond to comments. Recognize their contributions to the group conversation.

5. Reinforcement 

Study to Understand Community. The more you encourage the conversation, the more you will learn about what makes the groups you gather tick. Seek to discover what content should be developed based on what your community is interested in. Begin to close the loop you’re building and use these relationships to inform the content creation process. Better community relationships lead to better high value content.

This isn’t limited to the activities within the walls of your social gardens. Pay attention to the conversations and interests of your community outside of your direct connection. What else do they talk about? What else do they search for? Let the community interactions inform your efforts to claim new and better search territory.

6. Authority

SEO starts to improve at this point in the cycle. As your relationships inform how you dial in search and content strategies you create the conditions for community to respond. They will validate your authority on the things that matter most to them and your business.

7. Discovery

The more your SEO improves, the better your chances are of being discovered by new people. Those discoverers become the newest members of the community feeding into the cycle and pushing the wheels to roll ever forward.

Nothing will happen if you don’t build your network first. There will come a moment when everything you’re learning about the people connected to you enables you to create that one lightening in a bottle piece that resonates with fans and breaks the ranking dam. That little crack in the wall between you and the people that make your business a success grows to become a doorway between your world and theirs.

To see more of the detailed information on the studies, research, and results, please enjoy viewing Mark Traphagen’s full presentation.

Keep Track Of Your Competitor’s Rankings Along With Your Own

The nature of Google’s algorithm is one of constant change. We know that on a daily basis there are new tweaks and changes happening, as well as the long term trends. Rankings are never the end all metric when it comes to success in digital marketing. However, since you can’t actually access your competitors Google analytics, it can be a very useful comparison metric since you can get that data.

Group & Sync Your Rank Tracking in Authority Labs

Get-Insured-Ranking-Example

Thanks to Get Insured 24/7 for allowing us to use them as an example.

If you didn’t know it :P, AuthorityLabs provides rank ranking. Once you add a domain to your profile in AuthorityLabs you can use the “Sync” feature to add a second domain and have it keep track of the same set of keywords and phrases. Right now I’ve already added the domain a second time to keep track of mobile rankings and was surprised to see they are different from Desktop.

Add in some competitor domains so we can compare performance over time.

Here is how:

Add Rank Tracking For A New Domain

Be sure to select the group you want to added them to here.

On the next step when you are prompted to add keywords, you can actually leave that blank and return to the main domains section. The syncing will do the work for you.

Sync Your domain tracking
Once you add those domains it will take just a little while for them to sync and return results. But from that point forward whatever new keywords you add or remove will be added and removed from all of the domains.

Other Ideas For Using The Sync Feature

  • Group your brand terms vs. your non-brand keywords
  • Group your group your longtail keywords vs. your head keywords & phrases
  • Compare performance by Zip Code
  • Compare Mobile to Non-Mobile

Have some other ideas how you might use this handy keyword Group rank tracking feature? Be sure to share them in the comments!

Tips for Optimizing Tweets in Search

Optimizing-Tweets-Search

A few months ago Twitter and Google released the news that after a 5-year hiatus, Google has been granted full access to the Twitter API, enabling the search engine to feature tweets in search results on a grand scale. All indications were that by midyear we would see content from the micro-blogging site in search results for material across the web.

UPDATE – April 30, 2015 4:00 PM

Martin Beck reported for Search Engine Land that Twitter CEO, Dick Costolo, mentioned the integration of tweets into Google search would begin rolling out sometime in May. So, take the following with this new information in mind. The time to have built up your strategy ahead of the roll-out is very short indeed.

This news puts a few more arrows into the quivers of both SEOs and Social Media marketers. For SEOs, this puts more branded content in more search positions for relevant terms. For Social Media marketers, this increases the reach and shelf life of each tweet crafted on behalf of a brand. For Twitter, it should mean increased activity among new sign-ups and exposure of Twitter content to more people beyond the 140-character ecosystem.

So, what can brands do to take their Twitter game up a notch and position them to take the best advantage of the rollout in Google search?

What It Is and What It Isn’t

Before marketers take one step, all interested parties need to be aware that tweets in search will not directly affect traffic to a website or search result rankings for a website. There is a good chance, however, that tweets in search will increase a brand’s reach and followers, enabling brands to increase their potential audience pool for branded content. If used in an authentic and conversational (read NOT SPAMMY) way, there is certainly an opportunity to improve topic authority and indirectly boost search relevance for those topics.

Do This and Don’t Do That

There are several things to consider in order to optimize branded tweets showing up in results for search queries. First, your branded avatar may or may not show up as part of the search results. Don’t count on brand recognition based on the visual. Make sure that your Twitter handle is clearly identifiable. This is sometimes a challenge given the character limits of Twitter usernames, but it’s incredibly important that you find a way to easily identify your brand by your handle alone. This not only impacts your brand’s tweets, but also any relevant tweets that mention your brand’s handle. Make sure that when others tweet about you that anyone viewing that tweet will know it was your brand mentioned.

Use relevant keywords, but don’t tweet just for the sake of using valued terms. Craft your posts to twitter that are on topic, conversational, and authentic. Don’t ever forget that you are still posting this content to Twitter first and then receiving a search bonus for your efforts. If those efforts are tone deaf or blatantly promotional, Twitter users will not follow, engage, or click-through. If what you’re tweeting is perceived as spammy, you will be reported, blocked and may get yourself locked out of your account.

When sharing content from your blog/website, package the link with more than just the title. Yes, your titles are important, continue to craft them well. However, mix up the Twitter commentary that accompanies links back to your site content. Are there relevant topic quotes from the piece worth sharing? Are there keyword rich statements you could make about the post? Leverage more tweet-sized bites of your content to drive engagement in Twitter and give yourself more search opportunities.

#ChatItUp

The gold mine of topic authority for both individuals and brands is the Twitter chat. These hashtag centered real-time conversations are a nexus of influencer outreach, user advocacy, professional development, and expertise. When coupled with the potential of the most popular and quotable tweets surfacing in search, many brands will seriously consider allowing their marketing teams to dive into more of these conversations.

Keep in mind that Twitter chats are not the place for self-promotion. Share your industry knowledge, recognize the valuable contributions of others, and ask questions that further the progress of the conversation. Whether you’re participating in or hosting a chat, keep the focus of the chat about the passion for the topic.

Special guest, Jennifer Slegg, recently joined the ongoing social media marketing conversation on #SocialChat to discuss this very topic.

We asked her “How does consistent authentic participation in twitter chats play a new role in building brand authority?”

No matter what strategies and tactics you plan to put into place, don’t wait to see tweets showing up in Google search next month to launch. Start building the plan into your editorial calendars now.

7 Online Marketing Conferences You Have to Attend

Conferences are at the heart of any successful networking environment, especially  for online marketers. Our day-to-day changes with every update, as well as our opportunities. The biggest news in our industry is usually announced first at conferences and then spread like wildfire across the cyberworld. Whether you’re planning out the rest of your event calendar or prepping for 2016, this conference list is your go-to for the top online marketing events to attend. ​

search-conferences

SearchLove

SearchLove is a two-day event held in three different cities featuring some of the most inspiring content you’ll hear all year. Each panel is featured in single-room settings, ensuring you won’t miss your favorite speaker while having to attend the panel your boss recommended. They also offer a SEO clinic that gives 1-1 time for personal website critic and advice. With three cities and dates to choose from, SearchLove is worth the trip.

City:
 Boston, April 30-May 1
San Diego, September 10-11
London, October 19-20
Price: $999-$1,399
Twitter: @distilled
Speakers to Watch: Will Critchlow, Amanda McGowan, Joanna Lord, and Wil Reynolds
Insider Tip: If you choose to go to any international conference this year, go to SearchLove London! Explore London and the latest in search at the same time.

HOW Design Live

Designers, this conference is for you! Creative minds alike come together to rekindle their passions and discover the latest tools and inspirations at HOW Design Live.  Divided into five programs, each with a specific design focus, there are several different workshops and networking events for creatives to take part in. Packaging design, leadership roles, in-house management tips, and more are covered in this fun and inspiring week long event.

Date: 
May 4-9
City: Chicago
Price: $795-$2,095
Twitter: @HOWbrand
Speakers to Watch: Michael Bierut, Jessica Helfand, Ashleigh Axios
Insider Tips: Be strategic about which sessions you choose. If your an in-house designer, focus on expanding your knowledge with those types of sessions and networking events. 

SMX Advanced

At the Bell Harbor Conference Center in Seattle, SMX Advanced offers the most advanced tactics for SEOs and SEMs. This is no beginners conference. The best of the best attend this search engine marketing conference and walk away with the most valuable information and newest tools to enhance their online marketing efforts and optimization. Expect to hear the words, “Google” and “Mobilegeddon” repeated frequently at this year’s SMX Advanced.
Date: June 2-3
City: Seattle
Price: $129-$1,795
Twitter:
@smx
Speakers to Watch: Cyrus Shepard, Marcus Tober, Jerry Dischler, Stacy Williams
Insider Tips: It’s always important to attend the after-party. SMX Advanced has after-parties you CAN’T miss, no matter how jet-lagged you are. The Opening Night Meet & Greet and the SMX After Dark are huge networking opportunities to connect with some of the big names and ask the rest of the questions you couldn’t during Q&A. Also take advantage of the Birds of a Feather tables during lunch to talk one-on-one with speakers.

MozCon

Dear MozCon,
You are wonderful.
Sincerely,
All Marketers

Date: July 13-15
City: Seattle
Price: $800-$1,499
Twitter:
@Moz
Speakers to Watch: Cindy Krum, Adam Singer, David Mihm, Rand Fishkin
Insider Tips: Take as many photos with Roger as you can and attend the #MozCrawl. The #MozCrawl kicks off Monday night and is a pub crawl worth attending. Get to see your SEO idols have one too many and then post photos for evidence on Twitter. #Gotcha

SEO-Conferences

Content Marketing World

Finally, something dedicated to us content junkies. Content Marketing World is the Harry Potter World for writers. Over 2,600 marketers from more than 50 countries attend this content conference for a reason. It’s worth it! With over 80 sessions and some of the top brand and content marketers in the industry attending, have your pencil and notepad out and be prepared to take notes.
Date: September 8-11
City: Cleveland
Price: $495-$2,495
Twitter: @CMIContent
Speakers to Watch: JOHN CLEESE (YES!), Kristina Halvorson, Jay Baer, Joe Pulizzi
Insider Tips: Participate in CMW’s Twitter chats before attending the event. You’ll get a feel of who will be attending and who the regulars are during their #CMWorld Twitter chats. Follow @CMIContent’s feed each Tuesday from 12-1pm ET.

Pubcon

Pubcon, the premier social media and optimization conference, is our favorite conference. We attend each of their three conferences throughout the year in three of America’s best cities. Since 2000, Pubcon has been bringing the very best in online marketing and SEO to thousands of attendees from over 130 different countries.

Pubcon-Austin
Date:
Las Vegas, October 5-9
New Orleans, March
Texas, April
Price$249-$4,499
Twitter:
@Pubcon
Speakers to Watch:
Lisa Buyer, Jabez LeBret, Brett Tabke, Joe Laratro
Insider Tips: Pay close attention to @Pubcon’ s Twitter feed for clues and events happening each day, like the infamous AuthorityLabs scavenger hunt. You won’t want to miss out on that. You’ll also want to participate in the Mastergroup Workshops where you can get 1-1 attention and attend the exciting U.S. Search Awards. 

State of Search

Most likely the most affordable SEO conference you’ll attend all year, the State of Search is the perfect conference to satisfy everyones appetite, from the newly Googled to the Matt Cutts. No matter where you are in your online marketing journey, this conference offers a Texas-sized dose of insight and inspiration from leading marketing professionals. Expect extensive programming on SEO, local SEO, PPC, and social media marketing.

Date: November 16-17
City: Dallas
Price: $250-$550
Twitter: @dfwsem
Speakers to Watch: Rand Fishkin, Duane Forrester, (more to be announced)
Insider Tips: Each year is getting bigger and bigger, so be prepared to see some really big names announced for this year’s lineup.

Conference Attendance Tips:

  • There usually isn’t a dress code for conferences, but that isn’t an excuse to not shower. Do yourself, and the company you’re representing, a favor and look presentable.
  • BUSINESS CARDS! The worst thing you can do is forget your business cards at the hotel or run out. Trust me. I now carry an oversized stack at all times – in my laptop bag in two different places, a small stack tucked in my back pocket, multiple stacks in all of my purse pockets, and another stack in my wallet (both sides). #neverrunningoutagain
  • Live tweeting with the conference hashtag is a great way to break the ice and start conversations with attendees you wouldn’t have before. You can also hear about the latest events and get invites to fancy dinners and after-parties by following the conference hashtag.
  • Don’t be afraid to attend the conference in the first place. Conferences are a blast! Aside from being 100% mentally and physically exhausting, they’re a darn good time and open up many doors. Don’t hesitate to walk through those doors and meet new people who share the same passion.

Did we miss your favorite conference? Comment below with your must attend conferences.