I’m sure you already know the laundry list of benefits that infographics can have on your content marketing efforts:
- Attention-grabbing visual content that’s more memorable than text-based content.
- Content that’s in a highly-shareable format that people can easily embed on their site.
- Referral traffic from blogs that publish your infographic.
- Editorial backlinks from sites that share or embed your infographic on their site.
- Brand awareness and exposure.
Considering that a single infographic can cost up to $15,000, it makes sense to squeeze the most SEO juice out of every infographic that you publish.
Here are a few tested strategies you can use to get more backlinks from your infographic marketing campaigns.
Outreach Like a Boss
Most infographic marketing campaigns look like this:
Step #1: Publish the infographic on their blog
Step #2: Send out a Tweet about the infographic
Step #3: Wait for an email from the Huffington Post saying that they published the infographic.
Unless you have the luxury of a blog that gets thousands of visitors per day, you need to pound the pavement with a blogger outreach campaign if you want your infographic to have any legs.
(In fact, even ballers like Neil Patel email hundreds of people when they publish something epic on their blog)
Is blogger outreach easy and fun?
Is it effective?
Because top blogs in your niche get bombarded with dozens of infographic pitches every day, you need to tread lightly with your infographic outreach.
Here’s a two-part outreach script that’s worked really well for me:
I was hanging out on SITE today and found your post about TOPIC.
I actually recently published an infographic about TOPIC that I think you’dget a kick out of.
Let me know if you want to check it out
Sure, here you go:
Also, let me know if you ever want to publish the infographic on your site.
I’d be happy to write a “mini guest post” as an introduction for the infographic just for you : )
This one-two punch works so well because:
- They’re both short and sweet (which busy people appreciate)
- You ask permission before you make your pitch
- You offer to add value to their site (via the “mini guest post”)
Reverse Engineer With Google Reverse Image Search
Reaching out to bloggers in your niche will land you some high quality infographic placements…
…but reaching out to bloggers that have already shared a similar infographic will skyrocket your success rate.
Here’s how to find them:
Search in Google for “keyword” + “infographic”:
Look for an infographic in the results that’s been syndicated on an authority site:
Right click on the infographic and copy the image URL:
Head to Google Images and enter the image’s URL into the search field:
Email the sites that come up with the script above:
Create a Non-Spammy Embed Code
An embed code that people can easily use to embed your infographic on their site is infographic marketing 101.
You can make one easily using the Siege Media embed code generator tool:
One VERY important thing to keep in mind when creating your embed code is that you should use natural anchor text (preferably your site or brand name) in the embed code link.
In other words, you want to do something like this:
Not only will this nice-and-natural anchor text help you avoid Penguin, but will make it more likely that bloggers actually embed your infographic (no one wants to link out with spammy, exact match anchor text).
Write Unique Descriptions for Infographic Directory Submissions
There are dozens of free infographic directories that you can submit your infographic to in exchange for a backlink (here’s a list by Wow Internet).
But like any quality site, authoritative infographic directories want unique text-based content. Some even outline that requirement in their submission guidelines:
You may not realize it, but most infographic directory moderators actually check to see if the description you submit is unique. And when they see that you’re recycling the same description all over the web, they hit delete faster than you can say “duplicate content”.
I’ve literally increased my infographic directory success rate by more than 250% simply by writing a unique description for each site that I submit to.
The next time you want to get more backlink bang for your infographic marketing buck, tap into these easy-to-implement (but powerful) strategies. As you may have noticed, they only work if you have an excellent infographic to promote.
But if you have something special on your hands, these strategies work really well for generating more links and attention for your infographic.
Social media has been a godsend for businesses across nearly all industries. Its value lies in its versatility and ability to help companies achieve various goals.
While marketing and networking are often the first things that come to mind, social media is also perfect for reputation management and boosting your credibility. By using the right networks, carefully monitoring your accounts, and connecting with your target audience, social media can give you a decided edge over the competition.
Here are some ways you can use it to your advantage.
Perhaps the simplest technique is paying attention to what your audience is saying and what the general consensus of the comments is. If there’s a pattern of compliments about a new product or service across Facebook, Google+, and Twitter, this is tangible proof that you’re doing something right.
In this case, it would be smart to rinse and repeat so you can maintain the same level of quality. If you’ve received several complaints about a product or service, there’s probably something to it, and the issue should be addressed as quickly as possible.
Regardless of whether they’re positive or negative, responding to comments shows your audience that their feedback is important. When handled correctly, even complaints on social media can be used to your advantage because you can de-escalate a situation before it intensifies. That way, you have the potential to convert an angry customer into a satisfied one.
Publish Awesome Content
The beauty of social media is that it allows like-minded people to exchange ideas and form relationships that would otherwise be impossible. While posting unique content that’s promotional typically accounts for the bulk of what you find on social networks, publishing non-promotional content is actually more important for building and establishing your brand as an authority.
You can do this by posting interesting articles, blog posts, videos, etc., that are relevant to your industry and which your audience will find interesting. Even if you’re in a “boring” industry, there are plenty of ways to get creative and publish content that will set you apart from the competition. One good example of this is this article, “Top 10 Mortgage Mistakes in Canada,” which was published by a mortgage lender. While mortgage lending would typically be considered a boring industry, this article illustrates the idea that content doesn’t need to be self-promotional (it can, instead, be informational or educational), and can be interesting to the target audience.
Curate Awesome External Content
Peppering curated content into your own blog or individual articles has three advantages. First, you can ensure a steady stream of quality material without having to create it constantly yourself.
Second, it shows customers or clients that you’re not strictly self-serving and you put forth efforts to provide consistently great content even if it’s not your own.
Finally, it can potentially unlock B2B networking opportunities that may come in handy later on. As other authors notice you referencing their work, they’ll often reach out to thank you. This opens the communication lines for further work down the road. This combination is an effective way to improve your reputation and help others become more comfortable doing business with you.
In general, people try to avoid companies that hide their activities and come across as generally sketchy. One of the most critical steps to building relationships is being open and honest about operations and coming across as being relatively personable. That’s why it’s helpful to give consumers a window on your company culture and demonstrate what makes you different from your competition.
Networks like Instagram and Tumblr are perfect for this because of their visual element. Posting images of team members on the job or even outside of the office lets your audience get to know your company on a deeper level.
You might also highlight a particular employee once a month or create a quick video on Vine. No matter which channel you use, offering some first-hand insights into your company and truly being yourself tends to work well for attracting new business and turning one-time customers into repeat sales.
This can also help with expanding your brand equity and claiming a percentage of consumers even in the most saturated of niches.
Pubcon is just a few days away and many of you are starting to get ready. I have already shared some tips on surviving and thought I would share some last minute items you don’t want to forget!
Throw some granola/protein bars or something similar in your bag so if you wake up late or need a snack at the conference you have something. Sometimes if you are crawling out of bed either really tired or hungover (this is Vegas) a little something to eat helps. It is a lot cheaper to bring a box of granola bars than to buy just one in the hotel. Crackers are a good bet too
Motrin / Aspirin / Tylenol – Bring some for you and for your friends!
Again, this is Vegas and it is noisy and busy and there is a lot of alcohol. Motrin, Aspirin and/or Tylenol can be really helpful and your friends will appreciate that you thought ahead! Trust me when I say it is way cheaper to buy these at home than in the hotel.
Backup Batteries / Power Cords
If you can afford to get a backup battery for your phone, camera and/or computer I highly recommend it! In regards to the phone, if you are at the conference all day and rush off to a marketing party at night how long do you think your phone will last? You will need it!
There will be a lot of picture taking and videos and that can drain your phone/camera quickly. Backup batteries are a blessing! I also suggest, if you can swing it, bringing a power strip, or USB strip for your pals.
Hoodies / Jackets / Sweater
It is COLD in the convention center. Bring something or be prepared to buy a cheesy hotel hoodie for $60-90 at the hotel. You will need them in the hotel bars too; the hotels are fairly cool.
If you love your feet and/or the ability to walk or stand I suggest you have comfy shoes ready! Wear comfy shoes to the conference at least and if you have to look all “fancy” save it for the evening. Remember, when you are caring a laptop bag all for 8 hours you need to have comfortable shoes on.
Travel Home Exhaustion Clothing
When you go home the odds are you will be very tired and you will want to sleep on the plane (even if you never sleep on planes, “raising my hand”). When you arrive at the airport you will see many exhausted and raggedy looking folks and they don’t care how they look either; sleep is the goal. I suggest you bring an outfit that will be comfortable and easy to wear for your flight home. A small pillow for sleeping is helpful too.
Breath Mints or Gum
You will be meeting a lot of people, eating some great food and having some flavorful drinks (alcoholic or not) and you want fresh breath! Bring it from home, save some money and you won’t be known as the “bad breath guy/gal”.
A Backup Carrying Bag
If you are like me you may come very close to your baggage being overweight for the airlines. If you can’t add half a pound to fly home you may be in trouble. You will be getting swag and other things in Vegas and the weight could end up costing you some cash. If you bring a small carrying bag that can hold all the items you get for free, win or buy you can stick them in the smaller bag and either carry it or check it on the plane. This will save you money!
Have Fun and See if You Can Win Some Stuff from AuthorityLabs!
AL is having a Pubcon scavenger hunt! You can win a prize such as chips to gamble with, a free AuthorityLabs account for a year, or an iPad! Both Copypress and Internet Marketing Ninjas are having contests too! Have fun at Pubcon!
Don’t be a lone wolf. Start using Teams. Don’t know how? Watch this.
What’s so cool about teams?
Using Teams gives you the option to add users to your account who don’t have their own separate AuthorityLabs account. This means that multiple people in your company will have the option to view a custom list of domains that you would like to share.
You also have the ability to add admin privileges to these users and revoke those privileges at anytime. All it takes is a user’s email address to send them an invite. Then a confirmation and new account password from the user. This is extremely useful for adding employees from departments to corresponding teams.
Let’s say you have an account manager working on a client’s domains and they would like to access the client’s ranking data. All you need to do is set up a “Team” with that account manager’s clients and send them an invitation email.
Team members don’t have an account?
First, you have to invite a user. You can access this under Account > Access > People. When in the People tab, select Invite User. While in this tab all you need is the new users email address.
You can select to add them with Admin privileges or not. You can also add them to a team that you have already created.
Once you have done this your new user will receive an invite email with the option to accept the invite or decline it. Once they have selected the invite they will input a password for their account and voilà! You now have a new user who can access the domains in that Team.
This process is only needed once per user. Once a user has been added to your account you can add them to multiple teams. You do this by navigating to Account > Access > Teams > People On This Team. Once on this page simply start to type in the user’s name/email and they will show up in a drop down menu.
Can this be used with my clients?
Definitely! I would highly suggest using this service to give your client’s access to their ranking info. With Teams you can create a different team for each of your clients. From there you can give them access to only their site’s info.
How do I remove access?
Removing access is very simple. Start off by going to Account > Access > Teams (select the team you want to edit) >People On This Team. Here you are able to view everyone who has access on team to delete a user, simply select the red x on the right side of their name.
To allow them access, but remove their Admin privileges select their name and in the top right corner their is an option to “Remove Admin”.
Here’s that tutorial on how to add Teams:
When we go to Vegas, we love to win and we know you do too. Starting Monday, October 21, we will be posting tasks on Twitter, Facebook, and Google + so that you can win. The first person to complete each task will win a prize such as chips to gamble with, a free AuthorityLabs account for a year, or an iPad. If you’re not the first person to complete a task, we will still have AuthorityLabs t-shirts, pint glasses, and other goodies to give out until we run out.
How to Play
If you’re in Vegas for Pubcon, you’re all set to play. Keep an eye on our social media accounts for tasks to complete. These are mostly easy to complete tasks and will involve either posting to Twitter using the #ALPubcon hashtag or finding one of the 4 AuthorityLabs representatives that are at Pubcon. AuthorityLabs will make the final decision on the winner of each task and present the winner with a prize. There will be a minimum of 20 tasks available to complete. Make sure you hold onto your badge insert. It will be needed for some tasks.
The top prizes for each task include $50-100 in gaming chips, free drinks for you and your friends, AuthorityLabs accounts, a few mystery prizes, and an iPad.
Want to Win the iPad?
The first person to complete 10 tasks will win the iPad, regardless of whether they were the first to complete any of the tasks. This means that even if you aren’t the fastest on each individual task, you’re still in the running for the iPad if you put in the effort to complete each one.
Want a Discount on AuthorityLabs?
Sign up for a new AuthorityLabs account between October 21, 2013 and October 24, 2013 and give your business card to one of the 4 AuthorityLabs representatives that are at Pubcon and we will set you up with 20% off your first 6 months of AuthorityLabs. We rarely offer discounts, so make sure to get in on this. We’re confident that you’ll love the data.
Who are These AuthorityLabs Representatives?
It’s Vegas. Have fun
What are the tasks so far?
|Tweet a pic with an Elvis impersonator||1 Year free Pro Account||Greg Gifford|
|Picture with Cleopatra in Ceasars Palace||Mystery prize||Greg Gifford|
|Tweet a pic with Mike’s AuthorityLabs tattoo||Mystery prize||Greg Gifford|
|Get half a pound of orange M&Ms||$50 in chips||Greg Gifford|
|Bring back coin buckets from three casinos||1 Year free Pro Account|
|Take a pic with a couple who just got married||$100 in chips|
|Bring back a guitar pick with Hard Rock logo||Drinks on us!*||Greg Gifford|
|Ride the record-breaking “El Loco” coaster||Drinks on us!*|
|Get 5 free club entry passes from the strip||$50 in chips||Greg Gifford|
|Tweet a pic of you with the biggest drink you can find||Drinks on us!*||Lynn Strickland|
|Tweet a pic with a cop while wearing an AL gear||1 Year free Pro Account||Greg Gifford|
|Collect all 4 AuthorityLabs business cards||1 Year free Pro Account||Daniel Vareta|
|Tweet a pic of yourself with a showgirl wearing AL gear||1 Year free Pro Account||Greg Gifford|
|Bring 5 escort cards from the strip to a team member||$50 in chips||Greg Gifford|
|Photo of yourself with all the AL employees at PubCon||Mystery prize|
|Picture wearing an AuthorityLabs t-shirt or badge insert infront of the Fountains of Bellagio||$100 in chips||Cesar Piñon|
|Picture with a sidewalk painter and their painting with AL shirt or badge insert||$50 in chips|
|5 $5 poker chips from different casinos||$100 in chips|
|Book of matches from 5 different Vegas bars||$50 in chips|
|Tweet a pic with tourist who has a fanny pack||1 Year free Pro Account|
*Drinks for you and 3 friends at Hard Rock center bar