AuthorityLabs

At the recent Interactivity Digital Conference in South Beach Angie Schottmuller presented “Conversion Optimization – 6 Power Tricks of the Trade“. Angie provides a lot of information on conversion optimization factors and offers many valuable suggestions that any business can learn from. See the presentation below to get great tips on:

• Use-Centered Strategy – Goals and personas.
• Landing Page Elements – Tips and layouts.
• Call-To-Action – What you need to know about colors and wording.
• Web Forms – Funnels and simplicity.
• Credibility – Sources, reviews and testimonials.
• Instant Gratification – Things to think about.
• Prioritizing

Brian

Chase

Please come and say hello today. Both Brian LaFrance and Chase Granberry will be available all day for questions about Authority Labs tools. We are also sponsoring tonight’s Rooftop Terrace Party at The Clevelander.

The event will start at 7 p.m. on Wednesday, May 15. Guests can enjoy appetizers from 7-8 p.m. and a delectable dinner buffet including flank steak and roasted chicken will be served at 8-9:30 p.m. The party wraps around 11 p.m.

Mat Siltala, Avalaunch Media, gave this presentation at Pubcon NOLA in May 2013. This presentation gives some great advice on integrating social media into your marketing strategies. More importantly, there are a lot of fantastic social media recommendations many businesses can learn from. Matt also gives examples of what to do and what not to do in in regards to social.

Below are articles that I really enjoyed this past week. There is a lot to learn about SEO, social media, PPC, content marketing, blogging and WordPress.

How Google Decides What to Know in Knowledge Graph Results by Bill Slawski

Taking the Long View: Social Media’s Real ROI by Ian Lurie

The Secret Recipe for Viral Content Marketing Success by Kelsey Libert

How to Use The Keyword Planner — The New Keyword Tool From Google AdWords by Larry Kim

Content Isn’t King. Trust Is King. by Bernadette Coleman

What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? by Lee Odden

How to do an SEO site audit like a boss by Jon Henshaw

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results by Greg Finn

The 2013 LinkedIn Marketing Guide by KISSmetrics

Using Trello For SEO Success by Jason Arrowsmith

MajesticSEO Beginners Guide to Correlation: Part 2 by Neep Hazarika

Self-Hosted WordPress Websites: A Few SEO Do’s and Don’ts by Slobodan Manic

How Guest Bloggers are Sleepwalking Their Way into Penalties by James Finlayson
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Brian LaFrance and Chase Granberry will be at the Interactivity Digital Conference in South Beach on May 15th and 16th.

If you are attending please feel free to come say hello. Both Brian and Chase can answer questions about the AuthorityLabs tools and the new tracking by city and zip code.

AuthorityLabs is Sponsoring the Rooftop Terrace Party at The Clevelander, May 15th

This party will feature a dinner and an open bar stocked with super premium liquor, beer and wine. This event will start at 7 p.m. on Wednesday, May 15. Guests can enjoy appetizers from 7-8 p.m. and a delectable dinner buffet including flank steak and roasted chicken will be served at 8-9:30 p.m. The party wraps around 11 p.m.

Don’t Be Shy!

We are looking forward to meeting you and hanging out in South Beach.

Google’s Matt Cutts answers a question about the top 3-5 SEO areas where webmasters make the most mistakes. What is great about this video is Matt discussed some really basic, yet crucial mistakes that most business owners are not aware of. This is a short, but very informative video for business owners. I have also included a 2nd related video below.

In this video Matt Cutts gives some advice on ways to add content in a creative way for those with a lot of images on their website. .