Personalization, Search Results and SEO: What You Need to Know [Video]

Rand Fishkin, CEO of SEOmoz, explains what Google personalization is in regards to search results, what you need to be aware of and the impact of social and SEO on personalization. Pay close attention to the following topics discussed by Rand:

  • Google’s strength in pattern matching
  • Re-ranking and patterns
  • The importance of social connections
  • Quality and quantity of social shares
  • Social strategy/Google+
  • Auto suggest
  • Auto suggest being location aware and biased
  • Search queries and content

About Melissa Fach

Melissa Fach is the owner of SEOAware, LLC that specializes in consulting and training businesses. She is also an associate on the community team at Moz, a writer at CopyPressed, the past Editor of Search Engine Journal and a big cat volunteer. You can find her on Twitter @SEOAware.