In this video Rand Fishkin, from Moz, discusses how fluency biases, processing fluency and cognitive biases can influence your business, your branding, your marketing strategies and your web presence. This video will also give you some ideas for a fantastic user experience.
So why does this topic even matter? Well, essentially this video is going to break down some psychological concepts, and an understanding of these concepts can help you plan better business and marketing strategies for the future. I highly recommend you watch it.