Figuring out what terms your competition is trying to rank for can be a great way to find keywords to target. If you know what to look for, it’s pretty easy figure out. When analyzing the competition, though, make sure THEY know which terms to target. If they do, the quickest thing to look at is the title tag.
Many times important terms will be included within the title tag. I took a look at the top 5 brands that came to mind within the consumer wireless industry. Here are their title tags…
Sprint: Cell Phones, Mobile Phones, and Wireless Calling Plans from Sprint
T-Mobile: Cell Phones,Cellular Phone Plans,Prepaid Cell Phones,Free Cell Phones & Deals – Stick Together with T-Mobile
Verizon: Cell Phones,Prepaid Cell Phones,Cell Phone Plans – Verizon Wireless
AT&T: Cell Phones and cell phone plans – | Wireless from AT&T
From these we know the major players in the wireless industry are going after…
| Keyword | Avg. Global Vol. (Google) |
| mobile phones | 20,400,000 |
| cell phones | 7,480,000 |
| cell phone accessories | 1,500,000 |
| cellular phone | 1,220,000 |
| free cell phone | 823,000 |
| cellular phones | 673,000 |
| prepaid cell phones | 450,000 |
| cell phone plans | 301,000 |
| prepaid cell phone | 246,000 |
| cell phone service | 201,000 |
| free cell phones | 201,000 |
| cell phone deals | 90,500 |
| cellular phone service | 49,500 |
| cellular phone plans | 12,100 |
| wireless calling plans | 4,400 |
I entered those into the AuthorityLabs demo account, and now we can see how each brand is doing for the terms they’re most likely targeting.
Company