This episode of the #Authority HoA was originally streamed live on July 22nd with featured guests Annie Cushing of Annielytics.com, Alan Bleiweiss at Alan Bleiweiss Consulting, and hosted by Melissa Fach, produced by Michelle Stinson Ross, and color commentary from AuthorityLabs CEO, Chase Granberry. Below we a have a quick written recap, the video and a podcast from the hangout.
We asked some questions we thought would help businesses:
- Can you explain to business owners out there what audits are and why they are needed?
- Does every business with a website need an audit, or just businesses that know there’s a problem?
- What size businesses would you recommend invest in audits? Are they affordable for all?
- What recommendations would you have for businesses for when to do an internal audit and when to have an independent auditor?
- The failures that you see, how many of those could be avoided if different departments were working together?
- How often should businesses invest in audits and is the number if audits needed influenced by algorithm changes?
- What are the 3 most common mistakes you see on a regular basis?
- How should businesses choose someone to perform and audit for them?
We also had viewer Q&A for the last half hour of the hangout so check out the video or listen to the podcast and tell us your thoughts in the comments.
Video and Podcast
Our Next Hangout, August 5th, 11 am EST
Be sure to mark your calendars now and join us for the next #AuthorityHoA to discuss Marketing with Periscope and Optimizing Content with Andreea Cojocariu and Madalyn Sklar.
