Posts Tagged: content marketing

Giving A Damn Is Your Business’s Best Blogging Asset

company-blogging

It’s content marketing’s $64,000 question: “What does my company blog about?” No matter the size of the business, the knowledge of the staff or the access to resources, this question inevitably comes up. It makes sense, when you consider businesses who blog receive 55 percent more web traffic per month than those who do not…. Read more »

7 Harsh Truths That Should Guide Your Content Marketing Journey

When you first heard that content marketing was the surest avenue to bring your business the customers you desire, you were skeptical, but you committed to it. You hired two copywriters, an SEO and a part-time social media manager, dove fervently into Google Analytics, contracted with a conversion-rate-optimization firm, brought on two additional salespeople, redesigned… Read more »

The 3 Questions You Must Ask Before Outsourcing Content

Outsourcing

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave you budget for is working out nicely, helping you put… Read more »

Why Your Business Must Adopt A Tough Medicine Mindset

Tough mindset

Blogs don’t normally keep me up at night, but two posts I read last week did just that. One was a LinkedIn post from Mark Traphagen who shared a tip he picked up from a podcast with Jay Baer about the value of providing “…and therefore” content, which is essentially highlighting what the information means and how readers… Read more »