Tags are all the rage these days. We’re seeing them everywhere, but why?
Tags offer a few different benefits. Essentially, tags are a way to quickly visualize what a certain type of content is about. Tag clouds can convey a lot of information very legibly. Take a look, for example, at this tag cloud of Obama’s inauguration speech. Which words stand out to you?
Linking to other websites correclty is extremely important in establishing your blog as an authority online. A little primer first … there are literally hundreds of factors that go into ranking well for a certain subject. Google looks at how your website is coded, how quickly it responds, what other sites are on your IP address, what content is on your site, etc.
One of the most important factors, though, is who’s linking to you and in what way. When someone links to you using relevant anchor text it’s like saying to Google, “Hey, this site is about ‘insert keywords here.’” Google uses that anchor text, the text around it and the overarching theme of the page it’s on to determine relevance and authority of where those links point to.
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