Insights from Summary Data

There are a lots of ways to pull out insights from the AuthorityLabs interface. The Summary section can help people understand pure visibility of a site within search engines. Here are a couple examples…

This Summary section was pulled from a site tracking 1000 keywords. In the middle of August they pushed a big SEO update. The plan was for that update to fix a lot of on-page issues and it looks like it worked. When we started tracking these keywords they were doing really well on Google, relatively well on Yahoo! but they weren’t anywhere on Bing. You can see that by comparing average ranking data. Over the past month they’ve managed to improve their visibility on Bing quite a bit. They started with an average rank on Bing of around 100, and now they have an average rank of 56 which speaks a lot for some of the techniques they’ve used.

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